Senior Director of Corporate Messaging

Sr. Director Corporate Messaging

The Opportunity

The Sr. Director Corporate Messaging will lead Okta's corporate marketing strategy and execution, driving the strategic launches of key innovations while shaping market perception. This leader will own messaging and positioning, content strategy, launch operations, and analyst relations—creating a cohesive brand narrative that resonates with customers, partners, analysts, and the broader industry.

Operating at the intersection of brand strategy and market influence, this leader will craft the messaging and stories that define Okta's market perception, build relationships with key industry influencers, create pipeline-driving content, and oversee strategic product rollouts. Partnering with executive stakeholders, they will ensure corporate narrative, content, and launch operations align to drive demand, credibility, and revenue.

Key Responsibilities

Leadership & Team Development

• Build, scale, and lead a world-class global team in a high-growth SaaS environment
• Foster a culture of creativity, rigor, and cross-functional collaboration; lead through vision, strategic clarity, and accountability
• Serve as a strategic advisor and thought partner to Marketing, Sales, and Product leaders 

Corporate Messaging & Positioning

• Own the development of innovative, differentiated messaging and value propositions across product lines and corporate strategy
• Develop, test, and evangelize Okta's messaging and positioning, ensuring it's clear, differentiated, and aligned across every touchpoint
• Define and evolve Okta's corporate narrative, key messaging frameworks, and competitive positioning across all audiences and channels
• Partner with Product, Sales, and executive leadership to translate strategic vision and product innovation into compelling market narratives

Content Strategy & Production

• Own the strategy and oversight of high-impact content across multiple formats, channels, and audience segments (executives, practitioners, partners, analysts)
• Build scalable content frameworks—including editorial calendars, production processes, and quality standards—that fuel demand generation and thought leadership
• Lead the development of strategic content assets (whitepapers, case studies, research reports, executive briefings) that drive pipeline and brand credibility
•  Experiment with emerging tools, technologies, and AI platforms to drive innovation and efficiency within the team's output

External Influence & Market Presence

• Represent Okta with industry analysts; shape their understanding of our strategy and differentiation 
• Conduct regular customer engagement activities that inform product positioning, messaging evolution
• Leverage customer insights to build powerful case studies, testimonials, and reference programs
• Own the keynote and content strategy for Okta's major global events and conferences, ensuring compelling narrative and thought leadership positioning

Launch Strategy & Operations

• Oversee the rollouts of our most strategic product innovations to maximize market impact and long-term adoption
• Provide innovative ways to streamline and scale how we launch to maximize market awareness, internal readiness, consistent storytelling, and customer engagement with speed 
• Provide cross-functional guidance spanning Product, Marketing, Sales and Enablement as we launch Tier1 features and continuous release programs

Experience & Qualifications

• 10+ years in senior marketing leadership roles in enterprise SaaS or cloud technology, with significant experience in corporate messaging, content strategy, and analyst relations
• Proven success building and scaling teams in high-growth, complex environments while maintaining high standards across deliverables and demonstrating strong commitment to content quality and craft
• Deep expertise in corporate positioning, content strategy, and analyst relations programs that drive market influence and business outcomes, with strong understanding of analyst landscape, industry trends, and competitive dynamics
• Thinks in slides and can take a concept or conversation and translate it into compelling visual narratives and talk tracks that land with audiences; skilled at designing presentations from concept to stage-ready (keynotes, first-call decks) with the ability to synthesize feedback from multiple stakeholders and tailor messaging to speakers and audiences
• Strong cross-functional leadership capabilities — skilled at leading through matrix relationships, influencing executives, and managing multiple stakeholders, priorities, and projects in fast-paced environments
• Forward-thinking operator with comfort working with emerging technologies and willingness to experiment with new tools to drive efficiency and innovation