Senior Lifecycle Marketing Manager

About this role

We are looking for a data-driven email expert to join Faire's Growth Marketing team. As a Senior Lifecycle Marketing Manager, you'll be responsible for ideating, executing, and optimizing scaled lifecycle journeys to drive engagement and conversion. You'll collaborate closely with cross-functional partners across Design, Analytics, and Product to turn customer data into effective and dynamic email campaigns at scale. The ideal candidate has worked in an experimentation-driven environment, has a track record of using AI tools to automate team workflows, accelerate creative testing, and launch new channel experiments with minimal engineering or analytics support, and stays ahead of the curve with the latest digital marketing trends.

What you’ll do 

• Own the end-to-end lifecycle strategy for a defined area of the retailer journey, translating business goals into audience plans, messaging frameworks, and test-and-learn experiments.
• Develop and launch automated email, push, SMS, and in-app workflows based on retailer behavior, lifecycle stage, and intent signals.
• Work cross functionally alongside Product, Data, and Design to ensure CRM marketing strategies align with broader business objectives.
• Partner with Analytics to understand campaign performance and generate data-based hypothesis to inform new experimentation opportunities.
• Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization.
• Partner with the Growth Platform team to integrate models, dynamic content, and AI decisioning into lifecycle journeys, moving the team away from one-size-fits-all toward retailer-specific experiences.
• Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels.

Qualifications

• 4+ years hands-on experience managing lifecycle campaigns optimized for down-funnel metrics (conversion, revenue, retention)
• Analytical with structured problem-solving. Comfortable drawing conclusions from large data sets and translating them into clear recommendations 
• Strong A/B testing knowledge: hypothesis design, audience segmentation, holdout structure, and result interpretation 
• Hands-on experience with CRM/marketing automation platforms (Braze, Iterable, Mailchimp, Salesforce Marketing Cloud, or similar) 
• Strong cross-functional collaboration skills, especially with Product, Analytics, Engineering, and Design 
• Demonstrated track record of using AI tools to automate workflows, accelerate creative testing, and launch new channel experiments with minimal eng or analytics support
• Strong organization skills, attention to detail, and a passion for optimizing processes =
• Excellent written and oral communication. Can explain complex CRM strategy and measurement concepts to non-technical stakeholders 
• Bias for action and comfort operating in ambiguity, with the agility to balance multiple priorities
• Experience across both B2C and B2B email marketing strategies is a strong plusExperience across a two-sided marketplace or e-commerce is a strong plus
• Experience with personalization models or dynamic content at scale is a plus
• Experience with Excel & SQL is a plus

Salary Range

San Francisco, CA; New York City, NY: the pay range for this role is $148,000 to $203,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.