Zappos is seeking a technically skilled Email & App Marketing Associate to support the execution and evolution of our lifecycle marketing program across email and mobile channels.
This role is ideal for an early-career marketer who combines strong technical capabilities with a passion for retail, customer behavior, and brand storytelling. Working closely with Lifecycle Marketing, Creative, Merchandising, Product, and Analytics partners, this individual will help bring customer communications to life through the development, deployment, and optimization of email and push notification campaigns.
The successful candidate will serve as a key technical operator within
Salesforce Marketing Cloud, building and maintaining campaigns, automations, and customer journeys while also contributing ideas that improve relevance, engagement, and the overall customer experience. This position offers the opportunity to develop expertise in lifecycle marketing, personalization, customer retention, and retail marketing within a fast-paced ecommerce environment.
Key job responsibilities
Campaign Development & Execution
• Code, build, test, QA, and launch email communications and push notifications using
Salesforce Marketing Cloud
• Set up, test, and deploy dynamic content, audience segmentation, and personalized customer experiences
• Monitor active campaigns and quickly troubleshoot issues to ensure successful delivery
• Maintain and optimize email templates using
HTML/
CSS and
Salesforce Marketing Cloud tools
• Support campaign calendar management across multiple initiatives to ensure timely execution
• Execute A/B tests and communicate performance insights and recommendations
• Partner with Lifecycle Marketing leadership to identify opportunities for new customer journeys, personalization strategies, and campaign enhancements
• Partner with Merchandising, Creative, and Marketing teams to ensure customer communications reflect key product launches, promotional events, seasonal priorities, and customer engagement objectives
Lifecycle Marketing & Customer Engagement
• Implement and maintain lifecycle marketing campaigns and automated customer journeys
• Support onboarding, retention, reactivation, loyalty, and promotional marketing initiatives
• Assist in audience development, customer segmentation, and personalization efforts
• Analyze campaign and customer behavior data to identify opportunities to improve engagement and conversion
• Contribute ideas that improve customer relevance, experience, and long-term value
Marketing Technology & Data Management
• Develop expertise in
Salesforce Marketing Cloud
• Write and maintain
SQL queries to support audience segmentation, campaign targeting, reporting, and automation needs
• Manage email database operations including audience creation, deduplication, suppression management, and data hygiene
• Work closely with
Data Engineering, Product, and Technology teams to ensure accurate data synchronization and campaign execution
• Support implementation and optimization of automated marketing programs and customer journeys
- 2+ years of professional non-internship marketing experience
- 1+ years of hands-on
Salesforce Marketing Cloud experience
- 1+ years of experience coding, building, and launching email marketing campaigns
- Experience writing
SQL queries for audience segmentation, reporting, and campaign execution
- Experience using
HTML/
CSS for email development and troubleshooting
- Experience using Excel and data analysis to support marketing decisions
- Strong attention to detail and ability to manage multiple projects in a fast-paced environment
- Experience working for a retail, ecommerce, fashion, footwear, beauty, or consumer brand
- Experience supporting CRM, lifecycle marketing, loyalty, retention, or customer engagement programs
- Proficiency with
Salesforce Marketing Cloud tools including Journey Builder, Automation Studio, Audience Builder, and
SQL-based segmentation
- Experience supporting customer journeys, automated marketing campaigns, and personalized customer experiences
- Familiarity with merchandising calendars, promotional marketing, seasonal campaigns, and customer lifecycle strategies
- Strong interest in customer behavior, personalization, and customer experience optimization
- Ability to balance technical execution with customer-centric thinking
- Experience partnering with Creative, Merchandising, Marketing, Product, or Ecommerce teams
- Demonstrated curiosity about retail trends, consumer behavior, and digital customer experiences
- Experience working in a fast-paced retail or ecommerce environment with competing priorities and tight deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 66,300.00 - 113,700.00
USD annually
USA, WI, Madison - 59,100.00 - 103,400.00
USD annually