Principal Account Executive, Live Events and Ticketing, LCS

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As a key team within Google's thriving Consumer Goods, Government and Entertainment sector, we're at the heart of a dynamic, high-growth partnership with Ticketing and Live Events Industry. Our mission is to propel Ticketing and Live Events Partners to new heights through Google Ads and Media strategies.

As a Principal Account Executive, you will become a strategic partner for ticketing clients, driving awareness and ticket sales for their biggest releases. You'll be instrumental in crafting innovative marketing campaigns that captivate audiences worldwide, contributing directly to our clients ambitious growth goals. You will be passionate about entertainment, grow in a fast-moving environment, and deliver marketing solutions.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

The US base salary range for this full-time position is $162,000-$234,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Engage and influence key decision-makers, including C-suite executives, building trusted relationships to understand their core business challenges and strategic priorities.
• Lead the development of joint business plans, aligning with customers on ambitious goals and establishing shared accountability to unlock transformative growth opportunities.
• Design and pitch powerful, data-driven Google solutions tailored to customer needs, leveraging knowledge of Google’s advertising offerings and compelling storytelling, while effectively navigating objections to secure investment and exceed revenue sales goals.
• Demonstrate Google's value by measuring campaign results against customer objectives and competitor’s offerings, and sharing data-driven insights that shape customer strategies and reinforce the partnership.
• Own the customer's growth trajectory by proactively identifying and cultivating a robust pipeline of new opportunities, leveraging insights and proven success to expand the partnership.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 11 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 8 years of experience with an advanced degree.
  
• Experience working with advertisers, agencies, or clients.
  

Preferred qualifications:

• Experience building trusted-advisor relationships with C-level executives, and managing multiple projects, business leads, and internal stakeholders.
  
• Experience with Google Ad Solutions, expertise in video advertising (AI-powered Performance and Video, CTV) and understanding of competitor landscape across traditional and digital media advertising.
  
• Ability to sell/propose creative technologies across a landscape of various decision makers.
• Proven ability to develop joint business plans in complex, ambiguous environments, influence/collaborate across organizations, and drive business success for the customer and Google.
• Excellent strategic and tactical thinking skills, systems thinking, and the ability to align strategies to deliver customer business outcomes.

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.