Associate Manager, Consumer Lifecycle Marketing, New

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses.

Our Consumer Retention Marketing team is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. We focus on connecting consumers with the most relevant products, merchants, and moments across DoorDash’s expanding ecosystem, including New Verticals like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural Occasions.

About the Role

As the Assoc Manager of Customer Lifecycle Marketing for USMP New, you will own DoorDash's new consumer onboarding lifecycle — the programs, channels, and experiences that take a customer from the moment they sign up to the point where DoorDash is a habitual part of their life.

This is a high-investment, high-impact area. You will not just maintain what exists — you will push it forward. That means aggressively iterating on core onboarding programs, expanding the surfaces through which we reach new consumers, introducing personalization based on customer behavior and context, and managing a meaningful budget across channels. You will move quickly, test often, and build toward an onboarding system that is more intelligent, more multi-surface, and more effective at converting new signups into long-term engaged customers.

This role is ideal for someone who thrives on end-to-end program ownership, is energized by improving conversion through both creative and analytical thinking, and wants to build something they can point to and say — I made this meaningfully better.

You’re excited about this opportunity because you will…

• Own the new consumer onboarding strategy — define the full lifecycle from sign-up through habituation, including key milestones, trigger logic, channel sequencing, and success metrics
• Iterate aggressively on core programs — bring a bias for action and a structured test-and-learn approach to continuously improving sign-up to habituation conversion rates
• Expand channel and surface coverage — identify gaps in the current onboarding experience and introduce new touchpoints (push, SMS, in-app, and beyond) that reach new customers at the right moment with the right message
• Introduce personalization into onboarding — use customer attributes, behavioral signals, and segment data to move beyond one-size-fits-all communications toward experiences that feel relevant and timely
• Manage budget with rigor — oversee meaningful spend across onboarding channels, allocate toward highest-impact programs, track performance, and make data-informed investment decisions
• Build a measurement framework — define and own KPIs across the onboarding funnel, establish a regular cadence of performance reporting, and surface insights that inform ongoing strategy
• Partner cross-functionally — work closely with Product, Analytics, and Operations to align on onboarding definitions, data access, and new surface opportunities

We’re excited about you because you have…

• 4–6+ years of experience in lifecycle, CRM, or retention marketing with a strong technical depth
• Deep familiarity with CRM platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud) and experience executing across email, push, SMS, and in-app channels
• A strong test-and-learn orientation — you run structured experiments, interpret results clearly, and use them to prioritize what to do next
• Experience managing a marketing budget and making investment decisions based on performance and business impact
• The ability to use data to diagnose where a funnel is breaking down and translate that into a concrete improvement plan
• Strong cross-functional collaboration skills — you work well with Product, Analytics, and Operations partners and can align stakeholders around a shared onboarding vision
• High agency and an ownership mindset — you identify what needs to change and drive that change, rather than waiting to be directed