Brand Marketing Program Manager

at Figma

Location

San Francisco, CA • New York, NY • United States

Compensation

$127k–$269k USD

Type

full time

Posted

Yesterday

Remote

Yes

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Market range · function + seniority

$155k—$195k—$234k

p25 · target · p75 · n=800

Posted $269k · well above market

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Job description

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

As a Brand Marketing Program Manager you'll play a pivotal role in helping our brand marketing and social teams bring ambitious ideas to life—on time, on brand, and at scale. You'll connect creative vision to execution, bring clarity to complexity, and build the structure that helps great ideas thrive. This role sits at the intersection of creativity, strategy, and operations: you'll enable Figma's brand to show up powerfully across social, digital, and real-world moments.

You'll partner closely with our Brand Strategists, marketers, creative teams, and partners to plan and deliver high-impact campaigns and activations that help Figma grow into its next chapter as a multi-product, global company.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

Partner with brand, social, and cross-functional marketing teams to translate strategy and creative ideas into clear project plans, trackable outcomes, and clear communications
Build and manage timelines, resourcing, and budgets for campaigns and always-on initiatives, ensuring alignment with team and company goals
Drive the end-to-end delivery of brand and social programs—from briefing through creative development, production, and launch—while ensuring quality and consistency
Anticipate risks, identify blockers early, and drive proactive solutions to keep programs on track and stakeholders aligned
Establish repeatable processes and best practices that enable the team to scale its impact globally
Support key tentpole initiatives, ensuring cross-functional coordination and readiness across marketing, creative, and social teams
Lead retrospectives and share learnings that inform future campaigns, helping the team continuously improve how we plan and deliver work
Establish new working relationships with platforms, vendors and brand partners to help develop an ecosystem of best-in-class strategies and capabilities

We'd love to hear from you if you have:

6+ years of experience managing complex creative, brand, or marketing programs — ideally at a creative agency or in-house brand team
Demonstrated experience building integrated marketing campaigns across digital, social, and experiential channels
Demonstrated ability to navigate both the creative and operational sides of brand marketing — knowing when to lean into process and when to stay flexible
Proven experience working with project management and collaboration tools
Enthusiasm for creativity, storytelling, and enabling teams to do their best work

While not required, it’s an added plus if you also have:

Experience supporting or managing social-first campaigns or brand activations
Background in creative production or content operations
Familiarity with Figma's products or a passion for design and collaboration tools
Experience working on or with global marketing teams

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range:

$127,000—$269,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

Holding interviews in an accessible location
Enabling closed captioning on video conferencing
Ensuring all written communication be compatible with screen readers
Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

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