Senior Manager, Consumer Products Strategy

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

With franchises like KPop Demon Hunters, Stranger Things, One Piece and Bridgerton along with a slate of upcoming creator content and new IP, we have more opportunity than ever to extend beyond what fans see on the service, enabling them to engage with these worlds directly through merchandise. 

Netflix is seeking a Senior Manager to lead our Consumer Products Strategy globally. In this role, you will build frameworks and playbooks that will improve which titles we choose to commercialize with CP, how we position them in the competitive landscape and the tools we use to drive awareness and sell through.  Successful candidates will have a strong analytical skillset and knowledge of the Consumer Products industry.  They will be able to frame ambiguous questions, assess which opportunities are most likely to drive impact and determine what evidence is needed to make a decision.   They will have experience leading cross-functional projects and building alignment with a range of stakeholders.

Key responsibilities:

• Build frameworks to improve how we select titles for Consumer Products, keeping an eye on merchandisability, audience coverage, and team capacity. 

• Identify opportunities to innovate deal structures including aligning incentives around risk taking.

• Hone how we identify a viewership audience from a CP audience and use audience insights to enhance commercial conversations. 

• Expand beyond “title first” strategies towards more portfolio-based consumer moments that deepen partner relationships year-round.

• Innovate and disrupt the way we drive awareness for our products and sell-through; track outcomes in partnership with our Data Science teams and refine CP playbook accordingly.

• Develop metrics and tooling to track commercial pacing and identify opportunities to increase revenue and operational efficiency.

• Conduct market research, track and compile industry trends and competitive analyses to inform consumer-centric strategies.

• Create deliverables and present to a broad range of creative to technical business partners, as well as external partners. 

QUALIFICATIONS

• 12+  years of experience in a highly analytical environment, e.g. strategy in a consumer products or entertainment company, top management consulting firm, investment bank. 

• Able to influence cross functional teams

• Comfortable with modeling and analysis is performed

• Experience in developing strategies and executing plans to scale consumer products businesses across multiple markets

• Background working on large-scale entertainment properties 

• MBA is a plus, but not required 

• High aptitude and enthusiasm for problem solving, research, and financial modeling used in support of analyses and prescribed recommendations

• Excellent in modeling, framing analysis, building presentations / memos and adapting communication to different stakeholders to drive decisions effectively 

• Detail oriented with a keen eye for process and business improvement opportunities

• Demonstrated cross-cultural understanding and intelligence

• Steward and ambassador of the Netflix Culture. You can read more about our company culture here.  

 

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $317,000.00 - $496,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.