Senior Manager, HCP Marketing - Hematology

About Gaithersburg 

Our Gaithersburg, Maryland facility crafts life-changing medicines for people around the world. This campus employs more than 3,500 specialists in our field and is only a short drive from Washington, DC. This modern and vibrant scientific campus is the home of R&D and Oncology in the US. Here, we play host to some of the most groundbreaking technology and lab spaces, all crafted to encourage collaboration and cross-functional science. We believe employees benefit from being challenged and encouraged at work. We are dedicated to encouraging a culture of inclusion and collaboration. 

The Gaithersburg site offers various amenities to help boost efficiency and help keep our employees happy and healthy. This includes a fitness center, employee healthcare clinic, electric vehicle charging stations, dry cleaning, full-service cafeteria, and copy center. This is where you’ll find newly-designed, activity-based workspaces to suit a variety of working styles while strengthening collaboration between teams.

The Sr. Marketing Manager, HCP Marketing – will develop the core US marketing plans and drive a robust US commercial strategy in the wake of an active competitive landscape.  These indications represent a significant opportunity in a complex and competitive environment. You will play a critical role in shaping and designing commercial activities and assets, long term strategic planning, key customer engagement. The role will require effective collaboration with the Sales, Field Marketing, Insights & Analytics, Medical Affairs, Sales Training, Nurse Education, and Market Access teams. The position reports directly into US Head of Marketing 

Typical Accountabilities:

Essential Requirements:

• Bachelor’s Degree in relevant field 
• 2+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning 
• Available to travel up to 30%  Effective communication and cross functional collaboration skills  Driven to be proactive, strategic and innovative  Ability to manage multiple complex projects  Demonstrated ability to lead without authority 
• Adapt to changing dynamics in a competitive marketplace with agility and effectiveness 
• Comfort operating in a highly regulated environment and industry 
• Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures 
• High ethical standards and personal integrity 

Preferred:

• MBA in relevant field 
• Oncology experience –highly preferred 
• Proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: NPP / DTC marketing, HCP digital, market research/analytics, strategic planning 
• Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders   
• In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning) 
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing) 
• Launch, management, and customer-facing experience 
• Experience working in commercial alliance/partnership’ environment.