Product Design Lead, Consumer Growth & Access

We have recently launched our direct-to-consumer platform that gives women access to GLP-1 care, hormone care, and 30+ healthcare specialties, connecting metabolic, hormonal, reproductive, mental, and physical health in one care experience. We are building for women who are tired of fragmented care, unclear pricing, limited follow-up, and healthcare experiences that treat each symptom or life stage in isolation.

About the role

• We’re looking for a Product Design Lead to help build and scale Maven’s direct-to-consumer healthcare experiences.
• This role sits at the intersection of consumer growth, healthcare access, product craft, AI-native ways of working, and trust-sensitive design.
• It is a hands-on player-coach role with formal line management responsibility. You’ll lead a small team of senior Product Design/UXR practitioners while also owning high-priority product design work yourself.
• You’ll report to the VP Design and partner closely with Product, Engineering, Growth, Data, Clinical, Legal, Operations, and Support teams.
• You will help Maven compete in a fast-moving and highly competitive consumer healthcare market while staying true to what makes Maven different: connected, clinically responsible, whole-person care for women.
• You will be designing for users who are actively comparing options, making decisions quickly, weighing affordability, navigating uncertainty, and deciding whether they trust Maven enough to start and continue care.
• The work will span both 0→1 product development and continuous optimization of live consumer journeys. You’ll help define new journeys, shape concepts, prototype, and bring new consumer healthcare offerings to market, while also improving existing funnels, onboarding, eligibility, pricing, payment, prescription, activation, retention, and cross-sell experiences through research, experimentation, data, and design craft.

What you’ll do

Drive consumer growth through better product experiences

• You’ll design and improve the journeys that help women discover, understand, trust, start, and continue care with Maven.
• This includes work across marketing entry points, landing experiences, onboarding, eligibility, account creation, insurance and benefit capture, payment and prescription flows, activation, follow-up care, retention, and cross-sell into longitudinal care offerings.
• You’ll partner closely with Product, Engineering, Growth, Data, Clinical, Legal, Operations, and Support teams to move the needle through product experiments, research, and design.
• You’ll understand that in healthcare, trust is not a soft quality. It is central to product quality, conversion, retention, and care outcomes.

Make healthcare access, coverage, and cost easier to navigate

• A major part of this role is helping users understand what care is available to them, what it costs, what might be covered, and what happens next.
• You’ll design experiences that simplify complex choices across benefits and insurance coverage, self-pay options and pricing, prescriptions, pharmacy access, eligibility, clinical requirements, and ongoing care.
• The goal is not only to increase conversion. It is to help more women successfully access the right care with confidence, clarity, and trust.
• You’ll collaborate cross-functionally to resolve clinical, operational, regulatory, and commercial complexity in the user experience.

Lead and grow a senior design and research team

• You’ll help the team focus on the highest-impact work, improve product thinking, strengthen research and experimentation practice, and create clearer rituals for critique, prioritization, documentation, and cross-functional collaboration.
• You’ll model excellent hands-on design work yourself while helping experienced practitioners raise their standards, judgment, confidence, and impact.
• You’ll help the team use AI to work closer to users, closer to data, closer to engineering, and closer to working software.

You may be a strong fit if you have:

• 7+ years of product design experience, including complex consumer product journeys and 0→1 product growth.
• Experience formally managing or leading design teams.
• Strong hands-on product design craft across UX, prototyping, visual design, mobile apps, and responsive web.
• A portfolio showing D2C product design leadership, systems thinking, data-driven decision-making, high-quality execution, and measurable product impact.
• Experience designing products where trust, comprehension, eligibility, pricing, access, personal data, or complex decision-making play a central role.
• Experience with growth, onboarding, conversion, activation, retention, cross-sell, monetization, or lifecycle journeys, informed by research, data and experimentation.
• A strong AI-native workflow and informed opinions on how AI can improve design quality, team capacity, and business value.

We’d especially love to see

• Experience in healthcare, women’s health, telehealth, digital health, insurance, fintech, marketplaces, consumer subscriptions, or another regulated or trust-sensitive domain.
• Experience designing products involving insurance, benefits, prescriptions, clinical eligibility, payments, care navigation, or personal health information.
• Experience designing in a competitive direct-to-consumer category where acquisition, conversion, trust, differentiation, and retention all matter.

Location and working model

This is a full-time role based in San Francisco, with a hybrid working model.

The role reports to the TK and includes formal line management of a senior Product Design/UXR team.

The base salary range for this role is $250,000-$300,000 per year. You will also be entitled to equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week  (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.