Associate Director, Neuropsychiatry Market Access Strategy

About This Role

The Associate Director, Neuropsychiatry Market Access Strategy is accountable for shaping and executing the US payer and marketing strategy. This role owns the translation of brand ambition into actionable access strategy and payer-facing marketing execution, ensuring that pricing, evidence, reimbursement, and channel tactics collectively enable optimal patient access.

The Associate Director serves as a strategic and operational leader, shaping access direction while also driving the development, approval, and deployment of payer and reimbursement marketing initiatives across commercial and government channels.

What You’ll Do 

• Drive market access launch strategy as well as development and execution of payer and reimbursement marketing initiatives

• Ensure alignment and coordination of Market Access & Reimbursement strategies across both commercial and government payers with US Brand/commercial partners

• Liaise with Global Value & Access / HEOR teams and US Brand teams to continuously refine payer value narrative and messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs

• Collaborate with National/Regional/Trade Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and training programs

• Develop strategies and frameworks for access and reimbursement engagement with providers and other key contacts within our provider customer base

• Own the regulatory and legal approval (Promotional Review Committee/PRC) of all payer and reimbursement marketing tactics

• Manage our vendor agency of record to ensure fulfillment and execution of projects and tactics within budget

• Lead the annual brand planning process for access and reimbursement activities

• Partner closely with Business Insights & Analytics, HCP Marketing, Patient Marketing, and Neuropsychiatry Franchise leadership to monitor the progress of the various initiatives and adjust execution plan appropriately 

Who You Are 

You are a strategic thinker who loves working collaboratively across the business to design and execute solutions to complex business challenges. You are an engaging communicator who can craft a strong story and deliver it in a compelling way. You are adept at influencing without direct authority. 

Required Qualifications 

• BA, BS or equivalent required, MBA preferred 

• 7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for marketing activities, ideally for payers

• Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, specialty distribution and overall access for infused buy-and-bill medicines (commercial, Medicare Part B, FFS/Managed Medicaid, and VA/DoD) 

• Experience in developing tools and tactics applicable to US payer markets and customers 

• Strong sense of professionalism, accountability and urgency for defined areas of responsibility 

• Strong project management skills with the ability to independently drive projects forward to meet budgets and timelines 

• Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., payer account team, sales, marketing, advocacy) 

• Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results   

• Experience managing multiple demands and priorities on time and under business constraints 

Preferred Skills

• Previous neuropsychiatry payer and channel marketing experience 

#LI-Hybrid

 

Job Level: Management

Additional Information

The base compensation range for this role is: $171,000.00-$236,000.00