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Job Function:
Marketing
Job Sub Function:
Strategic Marketing
Job Category:
Professional
All Job Posting Locations:
Santa Clara, California, United States of America
Job Description:
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
We are searching for the best talent for a Senior Product Marketing Manager for the MONARCH Platform, a robotic-assisted platform for bronchoscopy. This position is located in Santa Clara, CA.
Purpose:
The Senior Product Marketing Manager will be responsible for shaping the future of the MONARCH Platform by driving strategic initiatives, uncovering market opportunities, and delivering innovative solutions. This role requires expertise in market research and analysis, product definition and strategy, as well as product launch and management to ensure sustained growth. It combines strategy, innovation, and leadership to make a significant impact.
You will be responsible for:
Reporting directly to the MONARCH Strategy & Marketing Director, the ideal candidate will have a deep understanding of the MedTech industry, particularly in capital equipment. They will also possess a proven track record in upstream marketing, developing and implementing strategies that drive product adoption, revenue growth, and market positioning through compelling messaging, effective go-to-market plans, and cross-functional collaboration.
Major Duties and Responsibilities Include, but Are Not Limited To:
Market Research, Analysis & Insights
Develop a deep understanding of the market landscape, competitive offerings, and opportunities for growth by working closely with competitive intelligence and strategic insights teams.
Monitor and analyze key performance metrics to assess the effectiveness of marketing strategies and make data-driven recommendations for improvement.
Product Development & Planning
Collaborate with cross-functional teams to support creation of target product profiles, value propositions, prioritize initiatives, and advance projects through the pipeline.
Contribute to the long-term strategic planning of the product portfolio by identifying opportunities, enhancements, or expansions based on market insights and technological advancements.
Product marketing Strategy & Execution
Lead the development and execution of product marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
Define market segments, develop positioning, and create compelling messaging to establish a foundation for effective communication plans.
Ensure all marketing activities comply with industry regulations and standards, particularly in a highly regulated environment like healthcare.
Go-to-Market Strategy & Implementation
Partner with stakeholders across the organization to successfully lead launch excellence efforts for robotic and navigation products.
Develop global pricing guidelines, evidence generation plans, and collateral for the core product launch kit to ensure successful product introduction and market penetration.
Cross-Functional Collaboration & Alignment
Foster collaboration with cross-functional teams, including R&D, Supply Chain, Regulatory, Clinical, Medical, Labeling/Packaging, and Business Development, to align the product roadmap and development with marketing needs and regulatory requirements.
Facilitate communication between teams to ensure a cohesive approach to product marketing.
KOL Engagement
Establish strong relationships with key customers, healthcare professionals, and industry stakeholders to gain insights and feedback on product performance and market needs. Organize and participate in select conferences and customer events.
Qualifications/Requirements:
A Bachelor’s Degree is required for this role is required
An MBA or advanced degree is strongly preferred to provide a strong foundation in business acumen and strategic thinking.
A minimum of 8+ years of progressive business experience in roles that demonstrate increasing responsibility and expertise in relevant areas, such as marketing, sales, strategy, or product development is required.
Prior Marketing experience in the medical device industry is required.
Previous experience with healthcare/medical capital equipment marketing is required.
Prior experience with or expertise in navigation and/or robotics technologies is preferred.
Comprehensive knowledge of lung cancer diagnosis and treatment, particularly in bronchoscopy, is highly desirable.
Comprehensive knowledge of Urology or Endo-Urology treatments, particularly in ureteroscopy, is highly desirable
Demonstrated success in new product development, as well as in downstream marketing, brand management, and customer-facing roles is required.
Proven experience in launch excellence marketing, including planning, execution, and driving successful product launches is highly preferable.
Experience in a product development environment is preferred.
A proven ability to define market landscapes, product solutions, and target users and translate customer needs and feedback into actionable insights for stakeholders, including engineering and marketing teams is desired.
Exceptional analytical skills with the ability to interpret complex data, identify trends, and synthesize insights into actionable strategies is required.
Proven ability to develop, lead, and nurture strong customer relationships, ensuring alignment with business objectives and fostering long-term partnerships is required.
Critical thinking and problem-solving expertise with a demonstrated ability to achieve business results by influencing cross-functional teams and stakeholders without direct authority. A high degree of intellectual curiosity and learning agility, enabling swift adaptation to evolving business landscapes and new challenges is required.
Outstanding communication skills, both verbal and written, with a track record of presenting ideas clearly, persuasively, and effectively to diverse audiences.
Travel 10% domestically
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations,
Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis,
Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Organizing, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking, Tactical Planning, Technical Credibility