This role is responsible for customer experiences with major scope and strategic importance. It operates in contexts where the problem, opportunity, and strategy may not yet be defined. The role requires significant expertise and high judgment to distill diverse inputs from large customer segments and stakeholders, set a vision, and design the right long-term solution. It delivers with complete independence and intentionality, with considerable impact on long-term strategy, market segments, and organizational priorities and goals.
Key job responsibilities
- Own a 3–5 year strategic roadmap, driving clarity and frameworks where opportunity and strategy are ambiguous — reasoning from first principles and distinguishing one-way vs. two-way door decisions with long-term platform and competitive implications.
- Develop deep customer expertise through direct engagement with senior decision-makers, leading research initiatives to identify breakthrough opportunities across segments and use cases.
- Bring sufficient technical depth to evaluate engineering proposals, shape architecture decisions, identify trade-offs others miss, and leverage AI to accelerate prototyping, learning cycles, and innovation.
- Define success criteria and
experimentation strategies — distinguishing output from outcome metrics, analyzing usage data and market trends, and coordinating multi-phase testing programs that inform major investments.
- Champion exceptional customer experiences grounded in utility, intuitiveness, and simplicity — partnering with design on prototypes, balancing constraints (compliance, localization, accessibility), and establishing CX standards adopted across teams.
- Drive strategic engineering discussions across multiple teams, foreseeing long-term architectural consequences, making the case for technology investments, and pointing out failure modes before they manifest.
- Influence without authority across VP-level organizations — aligning engineering, design, science, finance, marketing, sales, legal, and operations through written narratives, PR/FAQs, and executive forums.
- Handle complex cross-org execution — owning dependencies, making judgment calls on launch readiness vs. learning velocity, and driving sustained adoption and performance across large customer bases.
- Demonstrate domain expertise with deep knowledge of core technologies, identifying gaps and opportunities across capabilities, regions, and architectures to invent, evolve, and simplify products.
- Develop PM talent and community — actively recruiting, mentoring, coaching, and contributing to Principal PM promotion assessments to amplify organizational impact.
- Bachelor's degree
- Experience owning/driving roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- 4+ years of technical product or program management experience
- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually