Brand Studio is focused on building the Google brand. By combining user insights, strategic thinking, beautiful design and storytelling, our team creates a wide range of work that drives Google’s reputation for being helpful to people, businesses, and communities. Our work also aims to build advocacy and trust in the brand. To achieve that, we’re a multidisciplinary team of marketers, strategists, insights specialists, creatives, producers, and engineers who work together to create exceptional marketing.
As a Group Social Creative Lead, you will be a visionary who loves setting direction and coordinating teams, just as much as you love prototyping and getting your hands dirty. You are not simply chronically online, but uniquely capable of translating that experience into brand defining work.
In short, you will embody the player-coach mindset, with a portfolio that represents that. Your core mission will be to express the Google and Google Search brands across social platforms during this pivotal moment of AI, turning complex ideas into accessible, breakthrough creative. You will identify the best ideas quickly, working with your team to curate them while directing high-level concepts that masterfully balance user needs, business goals, and technical constraints. You will also be passionate about technology and AI.
In this role, you will steward the brand by actively fostering high-performance dynamics and maintaining team happiness as you collectively invent "never-been-done-before" work. If you grow in fluid, scrappy environments, can skillfully influence stakeholders from engineering teams to executives, and carry a healthy disrespect for the impossible, you will be instrumental in driving the creative excellence that solves our biggest business challenges.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $220000 - $308000 (USD) + 25% bonus target + equity + benefits
Learn more about
benefits at Google.
Responsibilities
- Serve as the key creative leader across our biggest social campaigns for Search and the Google brand. Set the quality bar, seamlessly switching between directing and making.
- Work collaboratively with production, design, strategy, and partners across Google surfaces to enable more connected, cohesive, and innovative brand activations across a full ecosystem of campaign tactics.
- Translate complex marketing challenges into high-impact initiatives, advocating fresh, innovative approaches. Quickly identify and curate concepts to drive momentum.
- Build trusted relationships with product and marketing leaders to influence decisions. Manage external agencies and partners to execute campaigns with minimal oversight.
- Lead a cross-functional team of social creatives to execute and innovate. Foster a high-performance culture by mentoring talent and managing team dynamics to ensure morale and success across all Search projects.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 13 years of experience working in a creative discipline (e.g., writing, filmmaking, video editing, design, art direction, photography, etc.).
- A portfolio of social creative work that highlights original breakthrough ideas and develops solutions across mediums.
Preferred qualifications:
- Experience in both emerging and established social platforms.
- Experience applying and extending large-scale design systems.
- Experience managing project teams.
- Experience in developing breakthrough creative across social platforms.
- Experience working for, or with, technology brands with the ability to make sophisticated technology accessible and understandable to a wide audience.
- Ability to present solutions aligned to strategic goals and influence key stakeholders including executives.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
Los Angeles, CA, USA; New York, NY, USA; Portland, OR, USA; San Francisco, CA, USA.
This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.