Whether you're on a consumer product (like Gmail, Search, Maps, Chrome,
Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a
cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will sit at the strategic heart of Google Ads, where marketing goes beyond driving awareness to proving undeniable financial growth. You will help the world's businesses understand the true value of their marketing investments so they can confidently grow, transforming measurement from a complex, technical chore into a powerful engine for executive decision-making.
As a Senior Product Marketing Manager, you will be the strategic architect who connects the dots across our measurement portfolio. You will weave together how businesses understand their customer journeys, how they use
experimentation to prove what works, and how they use advanced modeling to plan their future budgets. You will partner with global consultancies, uncover exactly how executives make financial decisions, and use those insights to shape both our product experiences and our global marketing campaigns. As a senior leader in a dynamic, global organization, you will build the foundational strategies that empower teams worldwide to help brands navigate a complex ecosystem.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $171000 - $248000 (USD) + 20% bonus target + bonus + equity + benefits
Learn more about
benefits at Google.
Responsibilities
- Design and own the cohesive product marketing strategy for how Google proves media effectiveness, weaving analytics, experimentation, and budget planning into a single, compelling story that sets Google apart in the industry.
- Partner with research firms to deeply understand how C-suite leaders make financial decisions.
- Build scalable marketing programs, messaging frameworks, and sales toolkits that empower our teams around the world to effectively engage brands and agencies in their local markets.
- Manage, mentor, and develop a talented team of product marketers while fostering a culture of excellence, and bold thinking.
- Craft visionary messaging that simplifies complex measurement concepts into clear, boardroom-ready financial narratives, building deep trust with Chief Marketing Officers (CMOs) and Chief Financial Officers (CFOs).
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in product marketing, strategy consulting, or business-to-business (B2B) marketing.
- Experience managing cross-functional or cross-team projects.
- Experience in the digital advertising, technology, or enterprise software industry.
Preferred qualifications:
- Experience partnering with management consultancies to conduct market research and translate findings into product strategy.
- Demonstrated experience leading marketing strategies for budget planning software, financial optimization tools, or enterprise analytics platforms.
- Deep understanding of modern marketing measurement, including analytics, experimentation, attribution, and marketing mix modeling.
- Proven ability to synthesize highly complex, technical information into clear, compelling stories for executive audiences.
- Exceptional leadership skills with a track record of setting a long-term goal, navigating ambiguity, and influencing executive stakeholders.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
San Francisco, CA, USA; Mountain View, CA, USA.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.