Senior Product Marketing Specialist, Public Sector

About Okta

Okta is The World's Identity Company. Our platforms provide secure access, authentication, and automation, placing identity at the core of business security and growth. We're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We're building a world where Identity belongs to you.

Okta offers identity and access management solutions to all industries, but our focus on the world’s largest organizations requires a more dedicated role focused on Public Sector.

Position Description

Okta is looking for a Sr. Product Marketing Specialist to support go-to-market strategy for the Public Sector. This is an individual contributor role, who will be an expert on our Public Sector audience, focused on federal.

The ideal candidate is a strategic thinker, a compelling storyteller, and a strong cross-functional leader. You will be responsible for defining our messaging and positioning, creating compelling content, and enabling our sales team to succeed in the Public Sector market.

Job Duties and Responsibilities

• Go-to-Market Strategy: Drive and support the go-to-market strategy for Okta's solutions in the Public Sector.
• Messaging and Positioning: Develop clear, compelling, and differentiated messaging and positioning for the Public Sector audience.
• Content Creation: Create a variety of content, including presentations, datasheets, whitepapers, blog posts, and website copy, to support demand generation and sales enablement.
• Sales Enablement: Develop and deliver training and tools to enable our sales team to effectively sell to the Public Sector.
• Market Intelligence: Be an expert on the Public Sector market, including customer needs, market trends, and competitive landscape.
• Cross-Functional Leadership: Partner closely with Product Management, Sales, and the broader Marketing team to ensure alignment and success.
• Evangelism: Act as a spokesperson for Okta in the Public Sector, including at industry events and with press and analysts.

Required Skills & Qualifications

• 4+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity.
• Deep understanding of the Public Sector market, including procurement processes, compliance requirements (e.g., FedRAMP, DoD), and key government initiatives.
• Proven track record of developing and executing successful go-to-market strategies.
• Exceptional storytelling and communication skills, with the ability to translate complex technical concepts into clear and compelling narratives.
• Strong leadership and interpersonal skills, with the ability to influence and work effectively across teams.
• Excellent writing and presentation skills.
• Bachelor's degree in marketing, business, or a related field; MBA is a plus.