Partner Marketing Lead — Technical PMM

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Operations

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is looking for a Partner Marketing Technical PMM Lead to own the readiness and mindshare of the technical practitioners building and delivering the Agentic Enterprise. The architects, FDEs, and solution builders at our consulting partners are the ones deploying Agentforce at scale. This role ensures they have the positioning, enablement, and learning journey to build, implement, and drive success across the Salesforce platform with confidence, every time.

You are a Technical Product Marketer who owns the practitioner persona end-to-end: translating complex platform capabilities into compelling narratives, designing campaigns that move practitioners through credentialing journeys, and championing the high-impact moments that keep partner FDEs activated.

How AI Augments This Role

This role is built for an AI-first operating model. AI tools handle the repetitive and time-intensive work—scaffolding kits, drafting first-pass copy, and analyzing data signals—freeing you to focus on strategic narratives and relationship-building. You are the Human-in-the-Loop: 100% accountable for technical accuracy, brand voice, and the quality of every asset delivered to the ecosystem.

Key Responsibilities
 

Own Technical Practitioner Messaging & Content

• Develop differentiated positioning for Solution Architects and FDEs, distilling complex technologies — Agentforce, Data 360, Customer 360, Slack, and Headless 360 — into clear, visual, practitioner-credible narratives.

• Map product strategy and releases to a cohesive plan across launches, campaigns, and events, partnering with Product, Cloud PMM, and Partner Program teams.

• Own technical content tracks for Partner Summits, Dreamforce, and TDX — curating topics, themes, and demo scenarios based on persona needs, product priorities, and business goals.

• Lead content development from brief to publish, using AI to accelerate drafts while personally ensuring every output meets a "human-brilliant" technical standard rooted in trust and governance.

Build and Execute Integrated Campaigns

• Co-develop campaign strategy with stakeholders, ensuring messaging is segmented by practitioner role and elevated to a credible, high-impact standard across all channels.

• Own the marketing campaigns that move partner practitioners through the credentialing pipeline — leveraging email, social, and the Partnerblazer Community with gamification and milestone recognition to drive enablement completion and FDE readiness.

• Lead the shift toward marketing automation by partnering with the channel strategy team on data-driven execution, using AI to analyze performance signals and iterate on tactics.

Activate and Grow the FDE Community

• Own the strategy for nurturing and retaining partner FDEs, ensuring Salesforce remains their primary platform of choice through high-value engagement — including a "train-then-activate" model at signature events.

• Build and manage the Partnerblazer community channel as a structured feedback loop, surfacing field insights that strengthen product relevance and practitioner readiness.

Report, Enable, and Present with Confidence

• Track and report growth metrics and campaign performance to executive stakeholders; conduct quarterly retrospectives to capture learnings and maintain curriculum momentum.

• Present with poise to practitioner audiences at Partner Kickoffs, webinars, and events — bringing technical use cases to life through compelling stories and demos.

• Create training materials that enable Alliance Leaders and Partner Account Managers to credibly convey the technical value story to partner leadership.

What We're Looking For

• 5–7+ Years Experience: Background in technical product marketing, partner marketing, or solution engineering at a high-tech company.

• Technical Translator Mindset: Deep enough to understand architectural patterns and multi-cloud integration. You don't write production code, but you think like someone who does.

• AI-First Fluency: Demonstrated proficiency using AI to generate content, analyze data, and automate workflows, with the judgment to elevate AI outputs to a high strategic standard.

• PMM & Campaign Mastery: Expert in positioning, persona-driven frameworks, and full-lifecycle campaign execution.

• Strategic Agility: Comfort operating in fast-moving, ambiguous environments. You can pivot quickly, make real-time calls under pressure, and influence stakeholders without direct authority.

• Innovation & Experimentation: A track record of "learning out loud" and experimenting with both automated efficiency and high-touch, "un-automatable" community-building tactics.

• Analytical Impact: Strong skills in translating complex data signals into clear, actionable insights for executive and technical audiences

• Credentials: Salesforce certifications (Administrator, Developer, or Architect) are a plus

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $117,400 - $177,600 annually. 

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.