Principal, Thought Leadership Content Strategist

The CXO Thought Leadership Center of Excellence is seeking a Principal Content Strategist to define and promote Adobe’s point of view in a rapidly evolving enterprise landscape.

This role brings together business strategy, research insights, content strategy, and storytelling. You’ll focus on crafting the ideas and perspectives that position Adobe at the forefront of customer experience transformation. You will translate emerging technology trends, proprietary research, and executive perspectives into clear, defensible storylines to influence how senior leaders understand the future of marketing and CX strategies.

As a key driver within the program, you will own critical initiatives from problem framing and insight development through to point-of-view development, translating observational shifts in CX technology and business trends into compelling stories that build market perception and strengthen Adobe’s leadership position. The result of this work will be packaged into compelling content formats to promote and elevate Adobe’s voice across key moments and channels.

Key Responsibilities:

Thought Leadership strategy and content:

• Build and advance Adobe’s thought leadership agenda by defining clear, differentiated perspectives on customer experience, AI, creative technologies and enterprise transformation.

• Translate research, market shifts, and executive insight into compelling points of view that influence how the market understands emerging trends.

• Lead key initiatives that establish Adobe’s perspective on evolving categories, including AI forward customer experiences for marketing, technology, and creative domains.

• Partner with senior collaborators to help inform high-impact messaging and extend core narratives into flagship content.

• Identify emerging trends and whitespace opportunities to inform future program priorities.

Program integration and planning:

• Serve as a strategic driver within the thought leadership program, connecting key initiatives with cohesive content creation.

• Drives ongoing planning cycles by defining priorities and finding opportunities to expand the reach and impact of thought leadership.

• Partner across marketing, communications, and digital teams to align on priorities and bring unified stories to market.

• Help define how thought leadership is developed and scaled to ensure clarity, consistency, and strategic alignment.

• Use data and performance insights to continuously refine thought leadership priorities and improve relevance, resonance, and impact

Qualifications:

• 10–12+ years of experience in strategic, insight-led roles (e.g., thought leadership, content strategy, consulting, or strategy)

• Proven ability to develop clear, differentiated POV grounded in technology trends, customer experience, and business transformation.

• Demonstrated experience operating with a high degree of independence and good judgment, including direct engagement with senior marketing team members.

• Experience structuring ambiguous problems and defining strategic direction and program priorities through to program plan.

• Demonstrated ability to translate complex topics, including AI and new technologies, into clear, executive-ready thought leadership.

• Experience contributing to enterprise thought leadership or research initiatives within global marketing organizations.

• Experience working with research, data, creative teams, and external partners to develop insightful content.

• Experience incorporating AI into content strategy and thought leadership development, paired with strong editorial judgment to assess the quality, originality, and distinctiveness of ideas in an increasingly AI era landscape!

• Experience in management consulting, industry analysis, or content strategy roles a plus.

• Bachelor’s degree required

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,100 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 



In California, the pay range for this position is $180,300 - $261,150
In New York, the pay range for this position is $180,300 - $261,150
In Washington, the pay range for this position is $154,800 - $224,250


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.