Director, HCP Marketing

Position Overview:

The Director, HCP Marketing will be a critical member of the Commercial team and will be responsible for leading the healthcare professional (HCP) engagement strategy to support the launch of Beam asset in Sickle Cell Disease. This role will focus on identifying, understanding and engaging key HCP segments. This individual will partner closely with the cross-functional partners such as key account managers, medical affairs, patient operations and market access, to ensure aligned, and impactful engagement with the HCP community. Through the development of targeted promotional strategies and educational initiatives, this individual will help drive informed clinical dialogue and support successful product adoption at launch.

This is a unique opportunity for a strategic, collaborative, and results-oriented HCP marketer to build a high-impact engagement platform in a complex and underserved therapeutic area.

Responsibilities:

• Responsible for the management of the agency of record, contributes to the development of brand strategy, develop and deploy unbranded and branded educational materials and engagement tools across personal and non-personal channels.
• Partner closely with account leads to align field strategies, deliver compelling resources, ensure consistent and aligned execution across regions.
• Create field-facing resources, engagement tools and training (e.g., leave-behinds, visual aids, digital content, trainings, etc.) that support effective HCP conversations and reinforce key messages.
• Lead the planning and execution of HCP-focused conference activities, including booth presence, branded and unbranded materials, and sponsored programs in collaboration with cross-functional teams.
• Drive the planning and execution of advisory boards including associated content development.
• Oversee tracking of HCP marketing budget accruals, forecasts, and actuals, and ensure successful and timely completion of projects within budget.
• Help manage external agencies and partners to ensure timely, high-quality deliverables that meet agreed-upon objectives, key performance indicators (KPIs), timelines, and budgets.
• Ensure compliance with all Medical, Legal, and Regulatory (MLR) requirements in the development and deployment of HCP-facing materials.
• Leverage customer and market insights, claims, and performance data to develop insight-driven marketing strategy and content, continuously optimize programs and identify opportunities for innovation.

Qualifications:

• Bachelor's degree with 10+ years of pharmaceutical or biotech experience, with at least 3 years focused on US HCP Marketing.
• Cell & Gene Therapies experience is strongly preferred.
• Experience supporting and partnering with field teams.
• Demonstrated ability to translate complex clinical information into clear, compelling promotional messaging for HCP audiences.
• Strong project management and organizational skills, with the ability to lead multiple high-priority initiatives simultaneously.
• Effectively managing external partners, agencies and budgets.
• Navigate Medical, Legal, and Regulatory (MLR) review and approval processes.
• Strong communication, strategic thinking, relationship-building skills, and a results-oriented mindset.
• Onsite requirements: Candidates are expected to come onsite 1-3 days per week.