Executive Director, Brand Marketing & Reputation

Career Category

Corporate Services

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you are a part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

What you will do

Let’s do this. Let’s change the world. Amgen seeks a strategic and innovative communications leader to serve as Executive Director, Brand Marketing & Reputation. Reporting to the Vice President of Corporate Communications, this role is responsible for advancing and protecting Amgen's reputation through integrated brand strategy, marketing, content, and storytelling.The Executive Director will lead a multidisciplinary organization responsible for corporate brand management, brand marketing, editorial strategy, content operations, multimedia production, reputation initiatives, and support for the Amgen Foundation and ESG-related storytelling. This leader will oversee the development and execution of programs that strengthen trust, increase awareness, enhance stakeholder engagement, and reinforce Amgen's position as a leading biotechnology company.The role will also lead a centralized content and creative services organization supporting Corporate Affairs, establishing scalable processes, technology-enabled workflows, and modern communications capabilities that improve efficiency, quality, and impact across the function.

Key Responsibilities include:

Brand Strategy & Reputation

• Develop and execute Amgen's corporate brand strategy, ensuring alignment with business priorities, culture, and long-term reputation goals

• Serve as steward of the Amgen brand, driving consistency across communications, experiences, and visual identity

• Lead brand governance and oversee initiatives that strengthen awareness, trust, and engagement among key stakeholders

• Partner with Communications and Data & Insights teams to monitor reputation trends, identify risks, and develop proactive strategies that strengthen trust and resilience

• Provide strategic oversight for brand programs connected to the Amgen Foundation and ESG priorities

Brand Marketing & Audience Engagement

• Lead corporate brand marketing programs and integrated campaigns that increase awareness, strengthen reputation, and deepen stakeholder engagement

• Partner with Digital, Social, Media, and Communications teams to develop audience-centric marketing and amplification strategies

• Oversee paid media investments that support corporate storytelling, executive visibility, talent attraction, and business priorities

• Leverage audience insights, analytics, and performance data to optimize campaign effectiveness and measure impact

Content, Newsroom & Communications Operations

• Lead Amgen's enterprise content strategy and oversee the Amgen Newsroom as the company's flagship owned media platform

• Direct editorial strategy, multimedia production, content publishing, and storytelling efforts that showcase Amgen's science, innovation, culture, and patient impact

• Lead a centralized editorial, creative, and multimedia services organization supporting teams across Corporate Affairs

• Establish intake, prioritization, governance, and resource allocation processes that ensure support is aligned with enterprise priorities

• Oversee communications technology platforms and drive adoption of emerging capabilities, including AI-enabled tools, to improve efficiency, effectiveness, and audience engagement

Leadership & Collaboration

• Lead and develop a high-performing team spanning brand marketing, newsroom operations, content strategy, creative services, multimedia production, and communications operations

• Build strong partnerships across Corporate Affairs, Commercial, R&D, Human Resources, Legal, Government Affairs, and the Amgen Foundation

• Foster a culture of innovation, collaboration, accountability, and continuous improvement

• Champion talent development, succession planning, and organizational effectiveness

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The candidate we seek is an experienced leader with the following qualifications. They will also embody the Amgen leadership attributes which are:

• Inspire: Create a connected, inclusive, and inspiring work environment that empowers talent to thrive

• Accelerate: Enable speed that matches the urgency of patient needs by encouraging progress over perfection

• Integrate: Connect the dots to amplify the collective power of Amgen to drive results for patients, staff, and shareholders

• Adapt: Lead through change by adapting to an ever-changing environment and defining a clear course of action to deliver results

Basic Qualifications:

• Doctorate degree & 6 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience OR

• Master’s degree & 10 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience OR

• Bachelor’s degree & 12 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience AND

• 6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources

Preferred Qualifications:

• Experience leading enterprise brand, marketing, reputation, and content organizations

• Expertise in brand marketing, audience engagement, and integrated campaign development

• Experience leading cross-functional teams spanning marketing, editorial, creative, digital, and communications disciplines

• Experience building and managing shared services or centralized operating models

• Experience leading communications, content, marketing, or digital technology transformations

• Understanding of digital publishing, content management, analytics, marketing technology, and emerging AI-enabled capabilities.

• Exceptional leadership, stakeholder management, and executive communication skills

• Experience within biotechnology, healthcare, life sciences, or other highly regulated industries

• Experience leading newsroom, owned media, corporate publishing, or integrated content organizations

• Advanced degree in communications, marketing, business, journalism, or a related field

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is $266,637 to $360,745. Actual salary will vary based on several factors including, but not limited to, relevant skills, experience, and qualifications.In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.

• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

• Stock-based long-term incentives

• Award-winning time-off plans and bi-annual company-wide shutdowns

• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. Sponsorship for this role is not guaranteed.

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Salary Range

266,637.35USD -360,744.65 USD