Executive Creative Director, XCM

Amazon's global cross channel, cross category marketing team (XCM) is seeking an Executive Creative Director to drive the strategic creative vision for Amazon's brand voice and develop fully integrated marketing experiences across all channels and touch points. This senior leadership role combines large scale creative thinking with executive-level strategic oversight, leading large-scale initiatives that span multiple departments and have company-wide impact.**


This is a modern, AI forward art director who can be a taste maker for the organization. As the ideal candidate, you are a creative leader with deep expertise in visual design, art direction, and creative execution who can inspire and direct both internal teams and external creative resources, effectively pitch and align senior leadership to transformative ideas, and work seamlessly across marketing, merchandising, and product development programs. This role requires someone who can unify strategy and execution across all mediums while providing strategic guidance to diverse creative, editorial, and production teams.

Strategic Creative Leadership

- Develop and champion Amazon's overarching creative vision and brand strategy across global markets

- Lead enterprise-level creative initiatives that drive significant business impact and customer engagement

- Partner with executives to align creative strategy with business objectives

- Establish creative standards and frameworks that influence company-wide marketing approaches

- Drive innovation in creative processes and methodologies across the organization

- Drive emotional storytelling strategies that build deep customer connections across the full marketing funnel

- Lead integrated campaigns from awareness through conversion, ensuring cohesive brand narrative across all touchpoints



Full-Funnel Creative Strategy

- Design integrated creative approaches that guide customers through complete journey from discovery to purchase

- Balance brand-building creative with performance-driven content to optimize both awareness and conversion objectives

- Develop creative frameworks that scale from premium brand moments to social-native, always-on content strategies

- Orchestrate creative collaboration between internal teams and external agency partners to maximize creative impact and efficiency



Art Direction & Creative Vision

- Lead art direction and visual design strategy across all marketing touch points and brand expressions

- Conceptualize and oversee execution of large-scale, multi-platform creative campaigns with strong visual storytelling

- Lead strategic design and content marketing projects presenting complex multidisciplinary challenges

- Direct visual identity, typography, color systems, and design language that defines Amazon's creative expression

- Solve for business, customer, and stakeholder requirements while building creative that is unique, breakthrough, and highly effective

- Master platform idiosyncrasies and create tailored content strategies that drive measurable marketing objectives

- Stay ahead of emerging design trends, technologies, and cultural shifts to maintain Amazon's creative leadership position

- Develop emotionally resonant creative that drives both brand affinity and performance metrics across awareness, consideration, and conversion stages

- Lead social-first creative strategies while maintaining consistency across traditional brand channels and premium media placements

- Create compelling brand narratives that work seamlessly from large-scale brand campaigns to targeted social content



AI-Powered Creative Leadership

- Leverage AI tools and technologies to enhance creative ideation, production efficiency, and campaign optimization

- Develop AI-assisted creative methodologies that accelerate concept development while maintaining creative quality and brand consistency

- Establish governance frameworks for AI-generated content that ensure brand safety, legal compliance, and creative standards

- Stay current with emerging AI creative tools and evaluate their potential impact on team capabilities and creative output

- Balance AI efficiency gains with human creative judgment and strategic thinking to deliver breakthrough creative solutions



Organizational Leadership

- Build, mentor, and lead high-performing creative teams across multiple disciplines, with emphasis on art direction and design talent

- Establish policies, procedures, and creative frameworks that impact the broader organization

- Foster a culture of creative excellence, innovation, and continuous learning

- Coach and develop creative talent at all levels, creating clear career progression pathways

- Drive cross-functional collaboration and alignment across marketing, product, and business teams



Resource Management & Operations

- Forecast and allocate creative resources across multiple high-impact initiatives

- Manage complex project portfolios with enterprise-wide visibility and impact

- Optimize creative processes and delivery mechanisms for scale and quality

- Partner with senior leadership on budget planning and resource allocation decisions

- Establish vendor relationships and manage external creative partnerships at the executive level
- 15+ years of creative executive experience
- Experience working with fast-moving, high-performance teams and driving innovative solutions tailored to unique business environments
- Can communicate effectively with all levels of the organization
- Proven expertise in art direction, visual design, and creative execution across multiple channels and platforms
- Proven track record leading creative teams through multiple full product development cycles
- Portfolio demonstrating strategic creative thinking and execution across multiple channels and platforms
- Demonstrated fluency with AI creative tools and experience integrating AI technologies into creative workflows
- Experience managing large-scale creative initiatives with measurable business impact
- Experience working directly with C-suite and board-level stakeholders
- Passion for emerging technologies and their application to creative marketing solutions
- Experience developing emotional brand storytelling that drives measurable business results across the marketing funnel
- Proven track record managing hybrid creative models combining internal teams with agency partnerships
- Expertise in social-first creative development while maintaining premium brand standards across all channels - Bachelor's degree in Design, Marketing, Communications, or related field; Master's degree preferred
- Advanced proficiency with AI-powered creative platforms and emerging generative design technologies
- Recognized industry expert with global reputation in creative leadership and innovation
- Strong business acumen with ability to connect creative strategy to financial outcomes
- Experience establishing creative standards and processes across large, distributed teams
- Track record of mentoring and developing creative leaders who have advanced to senior roles
- Ability to work effectively across global markets and diverse cultural contexts

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica - 221,400.00 - 299,500.00 USD annually
USA, NY, New York - 243,500.00 - 329,500.00 USD annually
USA, WA, Seattle - 221,400.00 - 299,500.00 USD annually