Position Summary...
What you'll do...
Senior Manager, Account Strategy
About Walmart Connect:
With nearly 90% of U.S. households shopping with us every year, Walmart is deeply
integrated into customers' lives and understands how they engage with products and brands throughout their shopping journey.
Walmart Connect helps brands connect with our customers more often and more
meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop.
About the Role
Walmart Connect seeks an experienced Senior Manager, Account Strategy to build, plan,and execute strategic advertising solutions, leveraging our proven conversion-driven and brand-building offerings. Reporting to an Account Strategy Lead, you will utilize your expertise in digital advertising, media planning, and
account management to drive the success and growth of omnichannel ad campaigns. This role is both strategic and tactical, requiring an ability to understand brand marketing objectives at a high level, translate them into actionable tactics, and deliver measurableresults. The Senior Manager, Account Strategy serves as the key expert in media, audience strategy, and account project management, responsible for strategic planning and client relationship stewardship.
Responsibilities:
• Lead strategic planning and execution for managed-service and self-service
campaigns.Act as a consultative advisor and subject matter expert on media planning, audience strategies, platform activation, and campaign optimization.
• Collaborate with Sales and Account teams to develop data-driven proposals
aligned with client goals.
• Manage day-to-day client relationships, demonstrating trust, credibility, and
delivering exceptional service.
• Lead campaign kick-offs, creative processes, measurement workflows, and client
performance discussions.
• Identify growth opportunities and optimizations to drive additional revenue.
• Communicate campaign metrics, insights, and optimization recommendations
regularly to internal and external stakeholders.
• Partner with Media Insights teams to measure and generate actionable campaign insights.
• Facilitate prompt resolution of internal and external issues, ensuring seamless
execution across
cross-functional teams.
• Mentor junior team members, setting an example and driving operational
excellence.
• Develop best practices and proactively share learnings within the organization.
Excellent communication and presentation skills, with ability to influence
Qualifications:
• Bachelor’s Degree in Business, Advertising, Marketing, Communication, or related
field.
• 5+ years of experience managing digital media campaigns, client relationships,
and account strategies.
• Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR) and media
math for optimization.
• Proven client-facing experience with proactive identification of risks and effective
communication of solutions.
• Strong project management, organizational skills, and attention to detail.
• Comfort navigating rapidly evolving environments and ambiguous situations.
• Excellent verbal and written communication, presentation skills, and ability to
lead client meetings confidently.
• Tactical and strategic thinking capabilities to influence clients' investments in
Walmart media and advertising.
Preferred Qualifications:
• Master’s Degree in Business, Marketing, Communication, or related field.
• Extensive expertise in programmatic advertising, including DSPs, DMPs, ad
exchanges.
• Proven track record in developing strategies that influence advertiser investment.
• Experience with
Salesforce,
JIRA,
Tableau,
SQL, or
Power BI
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see
https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see
One.Walmart.
The annual salary range for this position is $108,000.00 - $216,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s degree in business, marketing, communication, digital media/advertising, or related area and 5 years’ experience in campaign management, account strategy, or digital advertising.
Option 2: 7 years’ experience in campaign management, account strategy, or digital advertising.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Experience in digital media and CRM platforms, experience leading or influencing
cross-functional teams, Experience with programmatic advertising tools (for example, DSPs, DMPs), Master’s degree in marketing, business, or related area., Proficiency in
Salesforce,
Tableau,
SQL, or
Power BI.
Primary Location...
221 River St, Hoboken, NJ 07030, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.