We're looking for a Creative Director to develop impactful creative concepts that drive growth across the Business Marketing portfolio. This role will partner with marketers, producers and researchers to develop creative, ensuring a consistent visual language and identity through all touch points. This leader will be experienced in aligning creative direction with business goals and performance outcomes with a proven track record in developing performance-focused creative concepts.
You will guide teams, agencies, and/or production partners in a fast-paced, iterative, unstructured environment and be willing to contribute directly to hands-on creative work when necessary to do the work when necessary
Responsibilities
- Partner with creative agencies as well as roll up one's sleeves to develop original breakthrough ideas for a variety of marketing touchpoints
- Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, comms planning, organic social and influencer, media
- Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
- Leverages historical campaign performance and trends to inform future creative decisions
- Works with AI and Gen AI tools for creative ideation and production
- Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative outputs. Set the creative inputs across creative testing plans to optimize creativity
- Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights into the work
- Inspire, enable, and energize an high-performing creative team, and cultivate a creative work environment
Minimum Qualifications
- 12+ years of experience in creative direction, advertising, marketing, or editorial leadership
- Experience with AI and generative AI tools used for creative ideation and production. A portfolio that showcases concept-driven campaigns which drive results
- Experience working with data and insights
- Proven track record of advanced presentation skills and experience in communicating effectively with a broad range of stakeholders, collaborators, at different levels
- Demonstrated experience in collaborating effectively with external agencies and cross-functional teams
- Experience problem-solving and thinking strategically for advertising campaigns
- Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
- Proficient in Figma, GenAI tools and Adobe Creative Suite, including Firefly
- Experience in developing direct response creative
- Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience with After Effects, Premiere, and Media Encoder
- Experience building and evolving design systems and brand languages that operate across diverse product lines and global markets
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)