Amazon Live operates at the intersection of content, commerce, and community — bringing shoppable video experiences to life through creator-led livestreams and video content. We are seeking an experienced Sr. Product Marketing Manager to own the full lifecycle of complex product marketing initiatives for our Creator Partnerships program, defining strategy and measurement that attract, retain, and scale influencers producing shoppable video content across Amazon Live surfaces.
You will own
go-to-market branding and product initiatives across both a managed creator cohort and scaled unmanaged creators. You will develop the comprehensive marketing strategy — targeting, positioning, promotions, and launch plans — own creator insights, and directly partner with and inform partner tech teams' product roadmaps.
The ideal candidate can aggregate and analyze inputs from multiple sources (industry and creator economy trends, creator needs, competitive intelligence, creative and media insights) to formulate product marketing strategy. You will develop, execute, and steward product marketing initiatives with clear objectives, priorities, measurement, and deliverables — understanding how your initiatives impact both creator experience (awareness, consideration, feature adoption, onboarding, community engagement, brand perception) and business outcomes (creator acquisition/retention, content volume, shoppable video revenue, customer engagement).
This role requires a self-motivated individual who routinely delivers the right things with limited guidance, thrives in ambiguity, identifies gaps between teams and processes, negotiates resources, and influences partner team roadmaps and investment priorities. You will anticipate risks, prevent and remove blockers, and build contingency plans in a rapidly evolving competitive landscape. You demonstrate good judgment in how and when to escalate effectively, make tradeoffs between short-term and long-term needs, and are learning to scale strategies by building mechanisms and engaging peers, partner teams, and senior leaders.
Key job responsibilities
- Develop and own the Amazon Live creator brand strategy and value proposition — articulating earnings potential, audience growth, and monetization advantages to attract and retain creators at scale
- Own end-to-end
go-to-market strategy and execution for creator-facing product launches, developing
GTM plans with clear targeting, positioning, measurement, and deliverables across managed and unmanaged creator segments
- Conduct competitive analysis and creator needs assessments that define business problems, identify market opportunities, and directly inform partner tech teams' product roadmaps
- Lead off-Amazon marketing strategies that amplify creator content and brand presence across social platforms, driving audience growth and creator acquisition
- Design and execute community-building programs and engagement activations that reinforce program value and drive creator retention
- Own creator-facing communications strategy including educational content, newsletters, and marketing materials that drive feature adoption and content quality
- Aggregate and analyze inputs from multiple sources — industry trends, creator behavior data, competitive intelligence, and media performance — to continuously refine marketing strategy and provide recommendations that improve business outcomes
- Identify gaps between teams, processes, and plans; negotiate resources and influence
cross-functional roadmaps and investment priorities across Product, Content, Business Development, and Monetization teams
- Own cadenced reporting and narratives (MBR, QBR, PR/FAQ) and effectively communicate marketing objectives, strategy, and results to senior leadership
- Participate actively in recruiting and hiring; mentor and develop others within the organization
About the team
Now more than ever, customers watch videos when they shop. Videos and livestreams make shopping easier and more fun, whether a customer is researching a product or tuning in to chat with their favorite content creator live. The Amazon Live team's mission is to enable customers to find inspiration, information, entertainment, and community through videos at any point in their shopping journey. If you are interested in building a multifunctional product, enjoy a creative and fast-paced working environment, and want to work on a strategic new initiative, join our team today!
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or
Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling
cross-functional marketing programs
- Experience leading
go-to-market for consumer software or hardware product launches
- Experience handling ambiguous or undefined challenges through strong problem solving abilities
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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