Amazon Ads is seeking an experienced PR Manager to lead corporate reputation initiatives across our global advertising business. In this role, you'll develop and execute both proactive and reactive communications strategies that protect and enhance Amazon Ads reputation among key industry stakeholders, including advertisers, agencies, publishers, and industry analysts.
Key job responsibilities
* Lead the development and implementation of proactive PR strategies to position Amazon Ads as an industry thought leader and trusted partner
* Manage reactive communications and crisis response for issues impacting Amazon Ads' reputation
* Build and maintain relationships with top-tier advertising, marketing, and business media outlets and reporters
* Create compelling narratives around Amazon Ads' business strategy, product innovations, and
customer success stories
* Collaborate with executive leadership to develop authentic positioning and messaging
* Partner with internal teams including Product PR, Corporate Communications, Policy, Legal, and Marketing to ensure consistent messaging across all external touchpoints
* Prepare executives for media interviews, speaking opportunities, and industry events
* Monitor industry trends, competitive landscape, and public sentiment to identify reputation opportunities and risks
* Measure and report on the effectiveness of reputation management strategies
- 7+ years of recent professional communications or public relations experience
- Bachelor's degree
- Proven track record managing proactive and reactive communications for a global business
- Strong media relationships with relevant business and trade publications
- Demonstrated ability to develop strategic communications plans that drive business results
- Understanding of programmatic advertising, retail media, and the broader digital advertising environment
- Track record of translating complex technical concepts into compelling narratives
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 139,400.00 - 188,500.00
USD annually
USA, VA, Arlington - 126,700.00 - 171,400.00
USD annually
USA, WA, Seattle - 126,700.00 - 171,400.00
USD annually