Principal UX Designer, AWS Marketplace and Partner Services

AWS Marketplace and Partner Services (AMPS) is revolutionizing how software and services are discovered, bought, sold, and deployed in the cloud. As the premier digital catalog for AWS, we enable millions of customers to find and purchase software solutions from thousands of independent software vendors (ISVs), while empowering partners to build, scale, and grow their cloud businesses. We're the critical bridge in one of the world's largest and fastest-growing technology ecosystems, driving billions in commerce annually.

We're seeking a Principal UX Designer to lead the design vision for our marketplace and partner platform experiences. This is a rare opportunity to shape how enterprise software is bought and sold at global scale. You'll define experience strategies that span our entire ecosystem - AWS Marketplace, Partner Central, and complete buyer journeys from discovery through procurement and deployment - transforming complex workflows into intuitive experiences and empowering ISV partners with elegant tools to manage and grow their businesses on AWS.

As a Principal Designer, you will not only drive design at the highest levels of complexity but also influence product and business strategy, mentor designers across the organization, and set new standards for B2B marketplace experiences. You'll partner closely with product management, engineering, business development, and sales leadership to push the boundaries of what's possible in enterprise commerce and partner enablement.


Key job responsibilities
- Own the end-to-end UX vision and strategy across AWS Marketplace, Partner Central, and complete buyer journeys spanning discovery, procurement, and deployment, ensuring experiences are intuitive, scalable, and drive measurable business outcomes for thousands of partners and millions of customers
- Set the bar for B2B marketplace design by translating complex procurement, licensing, and partner management workflows into coherent, human-centered experiences that build trust and accelerate adoption
- Influence product and business direction, working with senior leadership to identify opportunities where design innovation can transform buyer, seller, and partner outcomes across the AMPS ecosystem
- Define and drive cross-service design standards including interaction models, experience principles, design systems, and reusable patterns that ensure consistency across AWS Marketplace, Partner Central, and adjacent partner surfaces
- Lead end-to-end design from strategy through execution: create user flows, wireframes, high-fidelity mockups, and interactive prototypes that effectively communicate detailed interaction behaviors
- Mentor and elevate designers across the organization, coaching teams and raising the overall quality of craft, storytelling, and execution
- Analyze buyer, seller, and partner problems using market research, data, user feedback, and usability findings to create on-brand design solutions that meet business goals and requirements
- Be a thought leader and design advocate, evangelizing design excellence and customer-centric thinking through compelling storytelling and cross-org collaboration
- Present design work to user experience teams, product stakeholders, and executive leadership for review, feedback, and alignment
- Partner with engineering teams to bring experiences to life: provide design specifications, create assets, review implementations, and ensure quality through delivery

A day in the life
As a Principal UX Designer for AMPS, you'll own design across AWS Marketplace, Partner Central, and complete buyer journeys that impact millions of customers and thousands of partners worldwide. Your work spans the full breadth of our ecosystem - from how buyers discover and procure software, to how partners onboard, manage listings, and grow their businesses on AWS. You'll lead design strategy from concept through execution, creating user flows, prototypes, and high-fidelity specifications that set the standard for marketplace and B2B experiences.

You'll partner with product and engineering leaders to influence roadmaps and drive strategic decisions. You'll lead design critiques and mentor designers across the organization, elevating craft and raising the bar for quality. You'll regularly present design work to senior leadership, translating customer and partner insights into compelling design solutions that solve complex business challenges. You must be responsive, flexible, and thrive in a fast-paced, startup-like environment while delivering exceptional design at enterprise scale.


About the team
The AMPS UX team is a passionate group of designers and researchers dedicated to raising the bar on marketplace and enterprise B2B experiences. We work across the entire ecosystem - from buyer discovery and procurement to seller operations and partner enablement. Our creative work impacts millions of customers making critical software purchasing decisions and thousands of ISV partners building their businesses on AWS.

We operate in a fast-paced, startup-like environment with the resources and scale of Amazon. We value customer obsession, bias for action, collaboration, and learning from experimentation. We hire people who bring their authentic selves to work and aren't afraid to tackle complex problems. We love diverse perspectives, moving fast in evolving environments, and championing both spoken and unspoken customer needs through objective insights that drive empathy across the organization.

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve. - 10+ years of design experience
- Experience with best practices for User Interface Design, Information Architecture, and Interaction Design
- Experience in life cycle design projects from design strategy through execution
- Experience influencing senior leaders and driving alignment across geographies and business units
- Experience mentoring and elevating senior-level design talent - Experience providing and effectively communicating strategic and tactical recommendations based on data
- Experience designing for accessibility and inclusivity
- Experience in any of the following: Cloud Architecture, Systems Design, Software Development, Infrastructure Architecture, Data Engineering or DevOps
- Bachelor's degree or above in design, human-computer interaction (HCI), or Associate's degree
- Experience with marketplace, e-commerce, or two-sided platform design
- Track record of building and maintaining design systems at scale across multiple product surfaces
- Experience working with global, distributed teams and designing for international markets

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, TX, Austin - 164,000.00 - 221,800.00 USD annually
USA, VA, Arlington - 164,000.00 - 221,800.00 USD annually