Product Lead: User Life Cycle, Engagement

Roblox is at an inflection point — expanding from the world's leading platform for younger audiences into a destination for users of all ages. The User Growth team sits at the center of that transformation with a mission to connect the next billion users to the platform by building the industry's most sophisticated engine for acquisition, activation, and retention. As Roblox evolves to serve a broader, 18+ audience, our team owns the end-to-end user lifecycle — from first impression to long-term engagement.

Reporting to the Director of Product for User Growth, you will define and drive the strategy for retaining newly acquired users and own the User Engagement Platform: the system that delivers the right action, to the right user, at the right moment. This is a high-impact, high-visibility role for a systems thinker who can balance the needs of UGC developers, feature teams, and diverse user segments while moving quickly in a complex, multi-stakeholder environment.  This role gives you the opportunity to architect the systems that will define how the next generation of Roblox users engage.

This role is based in San Mateo, CA (hybrid, Tuesday–Thursday onsite).

You Will

• Own impact. You will focus on a particular cohort, analyze the data,  generate hypotheses, and iterate quickly on experiments to drive results.
• Design and build a User Engagement Platform that intelligently delivers the right incentives for the right user actions at the right time, operating across notifications, prompts, and in-product surfaces.
• Lead the strategy and roadmap for engagement platforms including Notifications and Prompts, ensuring they scale alongside Roblox's evolving user base.
• Drive cross-functional alignment across engineering, data science, and design to ship high-quality, high-impact features on aggressive timelines.
• Partner with adjacent product teams to co-develop shared capabilities and coordinate toward common retention and engagement goals.

You Have

• Systems Thinking: You design systems, not just features. You understand how a change to the notification stack influences social density, which cascades into long-term retention and ecosystem health — and you use that mental model to make better prioritization decisions.
• Execution Track Record: 5+ years of product management experience in a consumer product, with a demonstrable history of shipping impactful features through cross-functional collaboration.
• Technical Depth: A formal degree in a technical field (Computer Science, Mathematics, Machine Learning, Econometrics) or equivalent applied experience. You can engage meaningfully with engineers and data scientists on architecture and methodology.
• Analytical Rigor: You are comfortable operating in ambiguous, data-rich environments. You define the right metrics, design sound experiments, and translate results into clear product decisions.
• Communication Excellence: Exceptional written and verbal communication skills. You can build a cohesive, data-driven narrative and distill complex tradeoffs into clear logic chains for both executive stakeholders and cross-functional partners.