Sr PM/Director of Product Management, Design Systems

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Job Category

User Experience

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Opportunity & Mission

The Salesforce Lightning Design System (SLDS) is the industry-defining, flagship framework that powers the user interfaces of the world's most trusted CRM. As the Director of Product Management for Design Systems, your primary responsibility is owning this flagship design system, driving its core feature roadmap, and maintaining its industry-leading trust, performance, and accessibility KPIs.

Secondarily, as we continue to lead the industry into the agentic enterprise era, you will design the strategic evolution of this trusted framework. Your mission is to develop a clear, stable path that brings our massive base of existing customers along on the agentic journey. You will guide the transition of SLDS from a highly successful, traditional component library into an intelligent "system of systems" that enables humans and AI agents to co-create great experiences together—with the absolute trust, reliability, and security Salesforce is known for.

Key Responsibilities

1. Flagship Design System Ownership & Trust (Primary)

• Own the Core Feature Roadmap: Lead the product lifecycle, feature prioritization, and execution roadmap for our flagship design system (SLDS), ensuring it continues to serve the evolving needs of our massive global developer and designer ecosystems.

• Champion Trust & Accessibility (A11y): Act as the ultimate custodian of system trust. Ensure all core components strictly adhere to global accessibility standards (WCAG 2.2/3.0, Section 508) and enterprise-grade performance and security benchmarks.

• Ensure Absolute Stability: Prioritize backward compatibility and system reliability, making certain that improvements and feature updates to the flagship platform seamlessly support existing customer implementations without disruption.

2. Strategic Evolution & Agentic Customer Journey (Secondary)

• Evolve the Trusted System: Define and build the long-term product strategy to transform our design system into an intelligent interface layer capable of supporting conversational and agentic enterprise experiences.

• Bridge the Agentic Gap: Map out pragmatic migration strategies and adoption frameworks to help our existing enterprise customers safely transition their traditional user experiences into next-generation, AI-assisted interfaces.

• Develop Semantic Metadata Schemas: Partner with engineering, UX research, and AI platform teams to design the metadata schemas, structural ontologies, and component specifications that will eventually allow Large Language Models (LLMs) to safely interact with and render UI components at runtime.

• Enable "Pro-to-No-Code" Theming: Drive tools and platform features (such as flexible styling hooks, unstyled primitives, and AI-assisted customization) that allow both developers and no-code builders to adapt the design system to their brand identity.

3. Evangelism, Adoption & Alignment

• Act as the Central Liaison: Serve as the chief advocate and trusted advisor for design systems across the enterprise, driving deep alignment between central UX platform teams, distributed product business units, and emerging AI platform groups.

• Cultivate Community Contribution: Scale the inner-source contribution model, enabling distributed designers and engineers to contribute patterns back to the central system while keeping the core library highly cohesive and performant.

• Enable Ecosystem Partners: Collaborate with third-party software vendors, integration partners, and the broader developer ecosystem to deliver tools—such as component libraries and Figma UI kits—that ensure external applications look and feel natively integrated.

4. Operations, Tooling & Metrics

• Supercharge Creator Workflows: Define requirements for designer- and developer-facing tooling, such as UI code validators, linters, Figma plugins, and interactive playgrounds/documentation environments (e.g., Storybook) to maximize builder velocity and automated quality assurance.

• Measure System Health: Establish, track, and report on key success metrics for the design system, balancing developer adoption rates, system performance telemetry, builder satisfaction (NPS), and accessibility compliance scores.

You're Our Person If...

• You are a Seasoned Product Leader: You bring 5+ years of software product management experience, with experience in design systems, component libraries, web/mobile platforms, or developer-facing products at scale.

• You are a Systems Thinker: You possess a deep understanding of design systems principles, CSS custom properties/styling hooks, design tokens, responsive layout engines, and frontend component architecture (such as React, Web Components, or Lightning Web Components).

• You Speak Design and Code Fluently: You bridge the gap effortlessly between creative designers and technical engineers. You understand the DOM, CSS, accessibility specs (ARIA, screen reader optimization), and Figma tooling natively.

• You are AI-Fluent: You possess a strong working knowledge of LLMs, agentic workflows, prompt-driven interfaces, and semantic data models. You can conceptualize how AI changes user interaction models from static clicks to conversational relationships.

• You are an Exceptional Communicator: You are a master storyteller who can synthesize highly technical, architectural, and design paradigms into compelling narratives for executive stakeholders, customers, and engineering partners alike.

Even Better If...

• You know Salesforce: You have hands-on familiarity with the Salesforce Lightning Platform, Metadata API, or the Salesforce Lightning Design System (SLDS).

• You've Built Creator Tooling: You have previously defined product requirements for developer IDE plugins, design-to-code translation tools, or visual customizers/theming engines.

• You Have Global Scale Experience: You have led cross-functional platform initiatives across highly matrixed, global organizations spanning multiple time zones and business divisions.

• You hold Relevant Certifications: Certified Scrum Product Owner (CSPO) or Salesforce Certified Administrator credentials are a plus.

Critical Skills & Competencies

• Strategic Influence: Ability to build high-trust relationships, navigate complex organizational politics, and align diverse stakeholders toward a unified user experience vision.

• Pragmatic Execution: Excellence in managing agile backlogs, defining rigorous acceptance criteria, and making difficult trade-offs between long-term system health and immediate business demands.

• Metrics Rigor: Highly analytical mindset with a proven ability to leverage telemetry, telemetry-driven insights, user research, and cohort analysis to optimize adoption.

• Inquisitive Learner: Passionate about emerging UX/UI trends, design system standards, and the evolution of human-computer interaction (HCI) in the era of artificial intelligence.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $172,500 - $313,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $207,800 - $344,700 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.