Paid Media Manager, Global Paid Media

We are seeking an experienced, results-driven Paid Media Manager to join the Amazon Web Services (AWS) Global Paid Media team, where you will play a central role in campaign planning, execution, and optimization. In this position, you will bring a deep understanding of the paid media landscape and a proven track record of partnering with cross-functional stakeholders to build digital programs that deliver measurable business results. You will collaborate with internal teams to develop strategic campaign briefs and work hand-in-hand with our paid media agency to bring campaigns to life—from concept through execution and performance analysis. The ideal candidate is passionate about paid media, thrives in a test-and-learn culture, and is energized by finding new ways to drive efficiency through scalable processes. This role offers broad visibility across AWS, partnering with teams spanning brand, integrated demand planning, finance, content studio, business intelligence, data science, digital strategy, and beyond. The role requires strong judgment, meticulous attention to detail, sharp problem-solving abilities, and excellent communication skills. Above all, customer obsession, creative thinking, and a genuine comfort with ambiguity are essential for success.

Key job responsibilities
- Partner with a Senior Paid Media Manager to manage two large-scale global paid media campaigns end-to-end
- Collaborate with internal stakeholders to gather requirements and develop comprehensive campaign briefs
- Build investment strategies and media plans, secure leadership alignment, and obtain required approvals to launch campaigns
- Own campaign setup, execution, QA and day-to-day optimization
- Measure campaign performance and deliver results reporting to leaders and cross-functional stakeholders - 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels - Experience equally comfortable building strategic marketing plans and executing at a tactical level

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 86,700.00 - 151,700.00 USD annually
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually