The PV Brand
Partnerships Studio creates the deepest brand-content integrations in streaming — custom programs that connect advertisers to Prime Video's premium IP at the highest investment tier. The Creative Strategist is the qualification and creative gateway for all custom brand
partnerships entering the Studio pipeline.
You will guide brands on how to leverage Prime Video's content slate, talent, and streaming technology to reach audiences in a meaningful way. You'll respond to client briefs with compelling proposals that serve the brand's needs while leveraging the best of Prime Video's IP, products, and premiere calendar. You'll also develop proactive packages against upcoming titles — identifying which brands belong against which content before the brief arrives.
This role sits at the intersection of pre-sales and creative. You are not producing campaigns — you are deciding which campaigns get produced, and shaping the creative strategy that wins them.
Key job responsibilities
You will qualify inbound briefs against defined criteria (win probability, budget confirmation, title-brand alignment, timeline feasibility) and route demand to the correct tier.
You will respond to qualified client RFPs with compelling proposals that connect brand objectives to Prime Video IP, talent, and audience.
You will attend client meetings, pitches, and collaborative work sessions to translate, and educate, PV Brand
Partnerships to customers and media agencies.
You will develop proactive title packages, identifying advertiser vertical needs and content opportunities before demand arrives.
You will conceptualize campaigns in a fast-paced, collaborative environment while managing multiple projects with multiple stakeholders across Sales,
GTM, Studios, and Production.
You will articulate high-concept ideas and proposals to sellers, media agencies, and clients to ensure they're effectively communicated and creatively differentiated.
You will serve as the strategic bridge between the sales organization and the creative team — protecting Studio capacity while maximizing pipeline quality and win rates. You will ensure that all concepts delivered meet Amazon's bar-raising standard. You will work hard, have fun, and make history.
A day in the life
Creative: You lead strategic creative development sessions for qualified briefs, guide
cross-functional teams through innovative program design, and champion breakthrough ideas from concept through pitch.
Qualification & Routing: You assess incoming demand against the qualification gate, make binding
go/no-
go decisions on which briefs enter the custom pipeline, and redirect non-qualifying demand to appropriate tiers with clear rationale.
Data-Driven Approach: You analyze title performance data, audience signals, and campaign history to inform creative recommendations and brand-title matching decisions.
Proactive Development: You build title packages against the upcoming slate before briefs arrive — connecting IP, audience data, and brand category fit into pitchable creative platforms.
Stakeholder Management: You navigate conversations with internal teams (Sales,
GTM, Studios, Production) and external clients, build consensus across diverse groups, and maintain strong relationships with key partners.
AI Fluency: You integrate AI tools into your creative workflow, explore emerging capabilities to enhance campaign development, and advocate for AI-driven innovation in the pre-sales process.
Strategic Influence: You pitch creative concepts to senior leaders and clients, refine ideas based on feedback, and drive teams to execute against your strategic vision.
About the team
The BIL PV BPS team focuses on Prime Video IP and brands, developing co-branded full-funnel campaigns.
- Bachelor's degree
- Experience managing multiple projects and meeting aggressive deadlines
- Experience presenting creative concepts effectively to senior executives
- Experience handling multiple projects simultaneously
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Experience driving results through digital marketing and multi-channel campaigns
- Experience developing
cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience in driving compelling creative strategy and execution at an agency or in-house creative team
- Experience with brand strategy
- Knowledge of video production crews, live streaming technologies, studio workflows, edit and post- production techniques, production calendars and staffing
- Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 141,000.00 - 190,700.00 USD annually