Director, Regional Product Management

Reports to: VP, Central Product Management    

We are on a journey to innovate across ServiceNow, delight our customers, and fuel our unparalleled climb to $30B.  ServiceNow’s unique positioning to drive exponential productivity with AI is accelerating our climb!  With this rapid scale and dynamic growth, we’re hiring Regional Product Managers to capture this generational moment and uncork the AI business.  

As a Director of Regional Product Management, you will be the field representative of product and engineering and will play a pivotal role in helping product and sales leadership define, shape and execute the respective strategies within their business, with a strong focus on AI. You will help role out initiatives that contribute to market success of ServiceNow's platform and will work closely with our leadership to define and execute Go-To-Market (GTM) priorities for Agentic AI and Gen AI across all elements of the integrated ServiceNow Platform.    

In this role, you will drive cross-functional collaboration to execute strategic initiatives, help uplevel the AI proficiencies of the core team and engage with key pursuits and Accounts. This role requires a seasoned professional with outbound product management, GTM, strategy and operations expertise. The candidate must be able to combine AI domain expertise with GTM execution excellence to quickly drive action and deliver measurable results.     

Successful candidates must be self-starters with a consistent track record of exceeding quota in a fast-paced sales environment, especially for new and incubating technologies. They will have superb leadership skills, high level of integrity, coaching acumen, strong executive presence and communication skills, and a passion for winning as a team. They will exemplify the “Hungry and Humble” ServiceNow mantra to extend the reach and influence of our field teams.  

What you get to do in this role:  

• Develop and execute growth platform GTM strategies at regional level in conjunction with adjacent functional leaders (Field Sales and Pre-Sales Leadership, Marketing, Alliances & Channels, Professional Services and Sales Operations teams) to effectively scale our AI business.  

• Collaborate closely with leadership to align priorities and business objectives. Help build, manage and report on the AI forecast and pipeline.  

• Contribute to a high powered global team of Regional Product Managers specialists by sharing best practices and supporting your teammates.  

• Partner with our Partner and Channel organization to build a sell to, with and through model for AI in your territory.  

• Monitor industry developments, competitor activities, emerging trends, potential business opportunities, and customer requirements to provide feedback and insights that inform product managers and leadership.  

• Help coach the core teams with deep AI expertise to identify specialty solution opportunities and help manage the sales cycle.   

• Partner cross-functionally to design, build and execute the AI sales growth strategy across all product workflows and all sales geographies.  

• Establish & drive sales best practices across the organization including reference accounts, demand gen activities, repeatable sales plays, enablement and partner activation.  

• Be a trusted advisor and leader across the team, be a go-to expert for EBCs, and a respected presenter in sales and market conferences.  

• Engage directly with customers at C-level to champion large deals and ensure success.  

 

Strong proficiency with AI as an Outbound / Inbound Product leader, SC or practitioner of AI capabilities.  GTM experience is a plus.  Deep AI and Automation solution experience is a must.  

• 10+ years of experience in product management (inbound / outbound), technical presales engineering, or product strategy roles.  

• Product experience in large, global software companies (2,000+ employees); skilled at operating in a matrixed sales environment.  

• Strong experience managing multi-tiered customer relationships, interacting with to large customers and establishing relationships at the C-suite level.  

• A consistent track record of meeting and exceeding org level goals.   

• Superior knowledge and demonstrated skills of customer interaction and customer relations management.  

• Strong organization, communication, teamwork, presentation, problem solving and time management skills.   

• The ability to navigate and collaborate through complex opportunities.   

• A winning, can do attitude, strong work ethic, humility and excellent team building communication and listening skills.   

• The willingness and ability to travel 50% of the time.     

 

 

For positions in this location, we offer a base pay of $221,200 - $387,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

 

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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