Every month, more than 200 million businesses use Meta technologies to connect with billions of people — and we're entering a new era where AI in combination with Meta's messaging platforms can fundamentally transform how those businesses market, sell, and support customers. Meta is building an enterprise-grade offering that combines business messaging solutions with cutting-edge generative AI, targeting a $180B+ addressable market across the world's largest enterprises.
As the ABM Account Strategy Lead, you will design and execute account-based marketing programs that deeply engage buying committee decision makers in our highest-priority enterprise accounts — building trust in Meta's Meta Business Agent solutions and priming buying committees for purchase consideration in close partnership with Sales.
This role requires a builder who is as comfortable running a manual account as they are designing a scalable ABM architecture. You will own the frontline relationship with Sales and regional marketing teams to orchestrate high-touch engagements against our target accounts, working with content strategists and an account profile analyst to develop account-specific narratives and track engagement.
Minimum Qualifications
Bachelor's degree
8+ years of B2B marketing experience, with at least 3 years directly in account-based marketing or enterprise field marketing
Demonstrated ability to launch and run ABM programs in imperfect environments — without waiting for a fully integrated tech stack
Experience working directly with enterprise Sales teams as a strategic partner, not just a lead provider
Track record of building programs from scratch: comfortable starting with spreadsheets and manual processes, then systematizing over time
Strong account planning skills: experience mapping buying committees, developing multi-stakeholder engagement strategies, and orchestrating coordinated plays
Experience with cross-functional collaboration — influencing Sales, Regional teams, Content, and Ops without direct authority
Experience navigating ambiguity and rapid change, including defining processes and priorities in organizations that are building enterprise GTM infrastructure
Preferred Qualifications
Experience in enterprise technology marketing, particularly selling AI, cloud, or platform solutions to CIO/CTO buyers
Has worked at a company that was early in its ABM journey — built the program rather than inherited one
Global marketing experience: understands how to coordinate account plays across regional teams in different markets
Experience with ABM measurement: account-level engagement scoring, pipeline attribution, buying committee coverage metrics
Has operated successfully in large, complex organizations where influence matters more than authority
Responsibilities
- Account Strategy & Planning
- Define and maintain the target account list, segmentation, and tier prioritization in partnership with sales leadership
- Develop account-level engagement plans: map buying committees, identify entry points, design multi-touch plays tailored to account context
- Build account-specific narratives and content frameworks in partnership with Content Strategy — translating Meta Business Agent product capabilities into account-relevant value propositions
- Create and maintain the account planning rhythm: a regular cadence with Sales to review account progress, update the plays, and coordinate the timing
- Own the day-to-day working relationship with Enterprise Sales Specialists (ESS) and sales leadership on target account strategy and coordination
- Partner with regional marketing teams globally to ensure high-touch activations (F1, Executive Briefings, in-market events) are intentionally aligned to target account priorities
- Brief sales on account-level engagement signals, buying committee insights, and marketing activity to inform their outreach timing and approach
- Coordinate the "surround-sound" — ensuring a target account's buying committee receives coordinated, reinforcing touchpoints from Marketing, Sales, Events, and Partners
- Stand up and run ABM programs immediately using available tools and data
- Design tiered engagement models: orchestrating high-touch plays for top 50-75 accounts; scalable tactics informing broader account coverage
- Develop the measurement framework: define what success looks like at the account level, track engagement and progression signals, and report program impact to leadership
- Drive continuous improvement: test account plays, learn what works, iterate quickly, and codify winning patterns
- Identify tooling and data gaps that limit ABM's effectiveness; build business cases for investment
- Partner cross-functionally (Sales Ops, Data Science, Marketing Ops) to improve account data quality, CRM integration, and signal sharing between Marketing and Sales
- Develop interim solutions — manual account monitoring, custom audience builds, spreadsheet-based tracking — that deliver value while longer-term infrastructure is developed
- Progressively automate what works: move from manual to semi-automated to scalable as systems mature
Minimum Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a relevant field
- 8+ years of B2B marketing experience, with at least 3 years directly in account-based marketing or enterprise field marketing
- Demonstrated ability to launch and run ABM programs in imperfect environments — without waiting for a fully integrated tech stack
- Experience working directly with enterprise sales teams as a strategic partner, not just a lead provider
- Track record of building programs from scratch: comfortable starting with spreadsheets and manual processes, then systematizing over time
- Strong account planning skills: experience in mapping buying committees, developing multi-stakeholder engagement strategies, and orchestrating coordinated plays
- Exceptional cross-functional collaboration — can influence Sales, Regional teams, Content, and Ops without direct authority
- Comfortable with ambiguity, rapid change, and working in an organization that is building its enterprise GTM infrastructure in real-time Go-to-market experience with GenAI or AI-powered products
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience with multi-touch attribution, holdout studies, or advanced marketing measurement frameworks
- Experience working with international and regional cross-functional teams
- Demonstrated AI-native approach to work
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)