Reporting to the Director Brand team leader Elahere , International Marketing, this position supports the development and execution of the marketing strategies and tactics at the International, Areas, and Country-Affiliate level.
The position involves heavy collaboration within a matrixed team, including but not limited to: market access, medical affairs, pipeline , finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and sales training.
Key Responsibilities Include:
- Leads cross functional team and International affiliates to generate effective brand strategies and competitive readiness plans that deliver business results
- Identifies, analyzes, and translates product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans
- Effectively directs research team efforts in primary research projects and understands the healthcare business environment including familiarity with International markets and payers, distribution channels, and pricing strategies
- Experience in the analysis of financial and market results to optimize business plans; ability to assist in the development of financial plans (Annual plans and LRP)
- Monitors and leads International marketing programs and activities within budgeted constraints while understanding the fundamental aspects of financial performance
- Develops and articulates effective marketing strategies that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel)
- Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment
- Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics
- Effectively leads projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments
- Ensures that regulatory and compliance guidelines are followed
Basic:
- Outstanding interpersonal skills and the ability to work in a fast paced environment
- This position requires strong leadership competencies, specifically in terms of influence management, effectively gaining consensus for new approaches, leading through ambiguity and effectively handling multiple partners
- Proven expertise in interpersonal change management & culture change strongly preferred
- Strong business writing and oral communication skills with experience in presentation development are required
- Outstanding social skills with emphasis on leadership, relationship development and influence skills
- Strong attention to detail - ensures accuracy of communications
- Skilled at planning, project management, time management, communicating, decision-making, organizational relations
- Achieve results through people (matrix organization)
- Ability to engage with and motivate Area and Affiliate Brand Team leaders
- Willingness to travel at least 15%
- Knowledge of applicable regulations and standards affecting Pharmaceutical Products
- Experience and proven track record in solid tumors . 3-5 years of oncology experience is desired
- Multiple experiences within commercial pharmaceutical roles (Brand, Market Access, Sales, BD, NPD)
- Understanding of attributes of other functional areas and impact of relevant decisions
- Knowledge of marketing concepts within strategic planning process
- Experience and ability to demonstrate financial planning and analysis skills
- Experience in product launches on an International level
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this postingbased on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more orless than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paidand may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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