As the Product Marketing Manager of Social Growth Marketing, you will be a critical driver of business growth for Google Ads. You will be responsible for developing and executing a sophisticated social media strategy that amplifies our most successful content, key decision-makers at the world's largest brands and agencies, and generates a predictable pipeline of high-quality leads for our sales teams. You will own the social
go-to-market execution and will be responsible for optimizing our campaigns for maximum business impact. This role requires a data-driven leader with an understanding of paid social platforms, a commitment to performance marketing, and an ability to build and scale lead generation programs that deliver measurable results.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $141000 - $206000 (USD) + 15% bonus target + bonus + equity + benefits
Learn more about
benefits at Google.
Responsibilities
- Develop and lead the end-to-end social-media strategy for Google Ads across LinkedIn, YouTube and emerging platforms. Partner with cross-functional teams to create "social-first" launch moments for new AI-powered features and advertising tools.
- Drive a "community-first" approach by leading and executing a comprehensive community-management strategy designed to boost-engagement and brand loyalty.
- Utilize social-listening to identify opportunities to inform briefs and creative optimization recommendations. Collaborate with creatives and agencies to produce social-first video, infographics, and thought-leadership assets that drive the engagement.
- Optimize content performance for the Key Performance Indicators (KPIs): social reach and engagement. Use social-listening tools and platform-analytics for regular organic-reporting, engaged-analysis and identify content-optimization learnings.
- Partner with paid media teams to build, and scale a paid social lead-generation engine.
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- 6 years of experience in product marketing, social media strategy, or digital advertising.
- Experience utilizing social media management platforms (e.g., Sprinklr or Brandwatch).
Preferred qualifications:
- Deep experience managing content-calendars, balancing frequency/cadence of content, ensuring seamless-scheduling and manual execution when needed.
- Expert-level understanding of social platforms, with a deep knowledge of targeting, bidding strategies, performance measurement, and best practices.
- Ability to define and track key business metrics, analyze data, and translate insights into actionable strategies and creative opportunities.
- Strong written-communication skills and a portfolio demonstrating the ability to turn technical product concepts into engaging social content.
- Proven track record of developing and executing successful social strategies that have a direct and measurable impact on the business.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.