Search & Performance Lead

Search & Performance Lead
San Mateo, CA (hybrid) 
remote considered- west coast only

The Search & Performance Lead will join the Performance Media team and work alongside the Search Lead to help shape and execute PlayStation's global performance media strategy across the portfolio.

This role is responsible for driving engagement, increasing purchases, and improving product discovery for current and prospective PlayStation customers. Working closely with internal stakeholders, global territories, and external agency partners, the Search & Performance Lead will help shape performance media initiatives and identify opportunities to drive measurable business growth across the PlayStation portfolio.

We are looking for an experienced performance media professional with strong analytical skills, business acumen, and a deep understanding of Search Marketing and the broader performance media landscape.

The ideal candidate will have a strong understanding of performance media, with deep expertise in Search Marketing and recent hands-on experience managing and optimizing paid media campaigns.

Note: The responsibilities outlined below are not exhaustive, and additional tasks may be assigned.

Responsibilities:

• Manage the day-to-day relationship with the paid media agency, ensuring high-quality execution and delivery against business objectives.
• Partner with internal teams to execute performance media initiatives, ensuring campaign details and creative are delivered on time.
• Develop and optimize search strategies to improve campaign performance and drive measurable business outcomes.
• Monitor campaign performance, identify optimization opportunities, and make data-driven recommendations to achieve business goals and KPIs.
• Apply and optimize automated bidding strategies, including tCPA and tROAS, to maximize campaign efficiency and performance.
• Collaborate with internal and external partners to develop and maintain performance reporting and dashboards.
• Deliver ad hoc, monthly, and quarterly performance insights and recommendations to key stakeholders.
• Partner with the paid media agency to identify testing opportunities, evaluate results, and implement learnings to continuously improve performance.
• Identify opportunities across Search, Retail Search, and other performance media channels to drive innovation and business growth.
• Champion automation, AI, and measurement innovations to improve campaign performance and operational efficiency.
• Stay current on performance media and search marketing trends, platform updates, best practices, and emerging technologies.

What we’re looking for:

• 5+ years' experience in Paid Search, with exposure to other performance media channels.
• Advanced level of understanding of search & biddable principles and applications.
• Excellent collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).
• Deep understanding of automated search bidding strategies including tCPA & tROAS required.
• Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.
• Experience with bid management, analytics & competitive insights tools available in the market including Search Ads 360
• An understanding of the international or global landscap
• A demonstrated track record of driving performance in house or in an agency role
• A strong understanding of SEO principles
• Experience working across multiple product lines or business units for a brand
• Oversight and awareness of the agency’s tasks & deliverables

Candidate Preferred Qualities:

• Bachelor's degree and/or equivalent experience preferred
• Forward-thinking leader with the ability to clearly define, implement, and handle scalable sustainable processes for growing team
• Experience managing changing processes, objectives and deliverables across multiple teams
• Experience working within EMEA, LATAM, ASIA or any other non US/CA territories
• Experience working with or for an entertainment or gaming brand
• Ability to balance multiple priorities and maintain strong attention to detail
• Strong interpersonal skills and ability to work with cross-function teams positively
• Excellent communication and presentation skills both verbal and written
• Self-starter with sense of humor, passion, energy, enthusiasm to get results and affect meaningful change!
• Strong interest in video games and entertainment