About the Role:

The Global Brand Lead, ITP (Associate Director) is responsible for driving global commercial initiatives during pre-commercialization planning and early market development, translating early asset strategy into clear commercial priorities, and leading the development of brand identity, promotional campaigns, and key messaging with a view toward other indications. This role partners closely with Medical, Legal, and Regulatory teams to ensure materials are compliant, impactful, and clear, while actively collaborating with a fully integrated cross-functional team, including regional and country stakeholders. The position ensures alignment across a complex, matrixed organization on the early Global Brand Plan to support organizational readiness, consistently integrates regional and country insights into commercial strategies, and contributes to sub-team deliverables as needed. Additionally, the role supports internal business planning by contributing to major planning processes (such as the Global Brand Plan, long-range forecasts, and budget cycles), manages OPEX and monitors performance against key marketing initiatives, and oversees external partners to ensure timely, high-quality execution of projects.

How you will contribute:

Drive global commercial initiatives as part of the pre-commercialization planning or early market building efforts 

• Translate early asset strategy into actionable commercial priorities 

• Drive the development of the brand identify, promotional campaign and key messages with view for other indications 

• Collaborate with Medical, Legal, and Regulatory to ensure all materials are compliant while maximizing impact and clarity 

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Actively partner with a fully integrated cross-functional team and work closely with regions and key countries   

• Be responsible for aligning the matrixed organization on the early Global Brand Plan to ensure organizational readiness 

• Ensure the regional/country voice and feedback is consistently captured and well-integrated in the commercial initiatives 

• Support all relevant sub-teams and input into their deliverables as needed 

• Contribute to key planning deliverables (e.g., Global Brand Plan, LRF inputs, budget cycles), ensuring alignment across functions and consistency with overall strategy 
• Ensure internal OPEX management and monitor performance vs. plan on key marketing growth initiatives   
• Manage external partners/ vendors and ensure timely, high-quality project execution 

Minimum Requirements/Qualifications:

• University degree in marketing/business or life sciences; advanced degree is a plus 

• 8+ years pharma experience; specific experience in therapeutic area or rare disease is a plus  

• Experienced marketer with in-line brand experience required (US or global) 

• Launch experience preferred (US or global) 

• Excellent communication/influencing skills