Associate Director, Growth Marketing

As a leading mobile games developer, Jam City is looking to “level up” our talent.  We’re searching for innovators  who consider themselves dynamic, collaborative, and thrive in a fast-paced environment. 

 

Unlimited Vacation, Paid Sick Days & Holidays

100% Employee Covered Medical, Dental, Vision Plan Base Plan

Life Insurance, 401k, Flexible Spending Accounts, Commuter Benefits & More

Catered Lunches & Well-stocked Kitchens

Yoga & Wellness Activities

Happy Hours

Company Events

Dog Friendly

Jam City is seeking an Associate Director of Growth Marketing to play a central role in delivering on ambitious growth plans for Jam City’s portfolio of games. The ideal candidate has a track record of driving high, sustainable, and profitable growth with experience leading a data-driven test-and-learn approach for growth marketing acceleration.

The Associate Director of Growth Marketing will be responsible for overseeing the optimization of current User Acquisition efforts (UA), spearheading App Store Optimization (ASO), and driving an impactful creative ad strategy, while expanding the breadth and depth into new channels and funnel types with the goal of increasing revenue and ROAS. They will work closely with studios, publishing, product marketing, and creative services teams to grow our games.

This is a unique opportunity to make a significant impact by leading growth initiatives and driving improvements across the organization. We’re looking for a strategic leader to drive repeatable and scalable results across marketing channels and tactics, and who can identify cross-functional growth opportunities.

• Global Paid & Organic Growth: Oversee the planning and execution of the global acquisition marketing program, blending paid UA channels with robust organic growth and ASO strategies to maximize storefront conversion.

• Budget Management: Manage and optimize a large, multi-million-dollar acquisition marketing budget.

• Creative Ad Strategy: Lead the overarching paid creative strategy; collaborate with internal and external creative teams to brief, test, and iterate on high-performing ad creatives that drive engagement and lower CPIs.

• Storefront Optimization: Own the ASO roadmap, overseeing keyword optimization, A/B testing store assets (icons, screenshots, videos), and leveraging store algorithms to boost organic visibility and conversion rates.

• Executive Reporting: Own and present key performance metrics—including ROAS, LTV, and internal KPI targets on acquisition marketing, creative performance, and ASO initiatives—to senior leadership.

• Data-Driven Insights: Measure the impact of marketing programs on customer behavior, applying insights to refine performance, creative, and store strategies.

• MarTech Collaboration: Partner with Data Science to build internal automation, attribution modeling, and campaign management tools to support revenue forecasting.

• Team Leadership: Lead and mentor a team of performance marketers, creative strategists, and ASO specialists focused on paid channels and organic user growth.

• Test & Learn Culture: Innovate and implement relentless test-and-learn strategies across ad creatives, store pages, and targeting, investing heavily in areas that drive scalable results.

• Cross-Functional Collaboration: Partner with product marketing, publishing, analytics, studios, and product leadership to identify cross-functional growth opportunities, sharing progress, learnings, and best practices.

• 7+ years of performance marketing and mobile UA experience (Gaming industry preferred).

• Proven track record of managing both paid acquisition and organic growth/ASO strategies successfully.

• Strong experience steering creative ad strategy, including a deep understanding of mobile ad formats, creative trends, and competitive analysis.

• Demonstrated ability to effectively manage and optimize a multi-million-dollar acquisition marketing budget.

• Strong analytical approach to acquisition funnel metrics measurement, creative performance, and campaign optimizations.

• Proficient in Excel, MMPs (e.g., Adjust), ASO intelligence tools (e.g., Sensor Tower, AppTweak), and other data analysis platforms.

• Excellent oral and written communication skills.

• Experience hiring and managing a world-class team of growth marketers and/or creative strategists.

• Thorough understanding of direct marketing principles, store algorithms, and mobile privacy frameworks (SKAN/Privacy Sandbox).

• Relentlessly high standards and a sharp attention to detail.

• Ability to plan strategically, but stay on top of tactical execution.

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We believe in creating games that unite people across the world and that showcase our commitment to providing an environment that is both inclusive and diverse for our players and employees. We strive to create a workforce that is reflective of our global player community as we know that we are stronger and better when we play together. To help promote an inclusive culture, we celebrate the visible and invisible diversity of our Jam Citizens through initiatives including Employee Resource Groups, cultural events, trainings, speaker series, and more. 

 

Jam City is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, age, sex (including pregnancy), national origin, ancestry, religion, ethnicity, marital, or domestic partnerships status, disability, genetic information (including the refusal to submit to genetic testing), predisposing genetic characteristics, military status, veteran status, domestic violence victim status, sexual orientation, gender identity or expressions, or any other classification protected by federal, state, and local laws. Our management is committed to following this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruiting, pay, and other forms of compensation, training, and general treatment during employment.

 

Jam City is a leading entertainment studio with a proven track record of creating some of the world’s most beloved casual puzzle and story-driven mobile games. As the creative force behind fan-favorite, award-winning titles such as Harry Potter: Hogwarts Mystery, Cookie Jam and Panda Pop, Jam City develops engaging and dynamic games that become an enduring part of our players’ lives. The company is headquartered in Los Angeles with a global network of studios and talent. For more information, please visit www.jamcity.com.