Director, CRM Product Lead

The Analytics & Performance Analytics (APEX) function supports AbbVie’s US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, quirky, and innovative – and we’d love for you to join us.

 

Purpose

Director, CRM Product Leader owns the CRM product vision, strategy, and roadmap for the US commercial organization. This leader oversees a team of dedicated Product Owners accountable for ensuring the CRM platform meets current and future business needs, while building product management discipline and fostering a culture of customer-centric, user-focused, and data-informed decision-making. The Director, CRM Product Leader partners closely with business and IT leadership to build a robust CRM foundation and drive transformational change across the US commercial organization.

Primary Responsibilities

Product Strategy & Delivery

• Serve as Product Owner for the CRM platform across the US commercial organization, owning the roadmap, release planning, and strategic priorities.
• Lead CRM product strategy for the NextGen CRM program by defining the future-state vision and translating it into scalable platform requirements and business processes.
• Own documentation and decision frameworks for NextGen CRM processes, ensuring clarity, traceability, and alignment across the US business.
• Champion advanced CRM technologies, including AI, and innovative processes that improve customer engagement, generate actionable insights, and reflect emerging industry trends.
• Gather and interpret business requirements, translating them into technology-enabled system enhancements and process improvements grounded in analytics and best practices.
• Conduct build-versus-buy analyses and prioritize investments to maximize the value of the CRM platform and related technologies.
• Lead design reviews and sprint demonstrations to ensure the product reflects field and business needs before deployment.
• Maintain strong product management discipline to deliver predictable, high-quality releases and support continuous improvement.

 

Leadership & Collaboration

• Oversee Product Owners supporting US Therapeutics, ensuring alignment with enterprise strategy and delivery standards.
• Lead, mentor, and develop the Product Owner team through coaching, performance guidance, and career development support.
• Facilitate collaboration between senior business leaders and cross-functional teams to secure input, feedback, and alignment on CRM initiatives.
• Partner with the Associate Director, CRM Activation, on deployment planning and field readiness to integrate product and activation strategies.
• Communicate roadmap updates, release decisions, and strategic direction clearly and consistently to senior leadership, field stakeholders, and key forums.
• Promote the CRM strategy and its organizational impact through stakeholder meetings, leadership forums, and targeted communications.
• Enable change by aligning stakeholders, proactively identifying risks, and removing barriers to successful adoption and sustained progress.
• Assess business processes and capability gaps; design, implement, and scale data-driven and technology-enabled improvements.

Governance & Compliance

• Establish and enforce governance frameworks to ensure CRM initiatives comply with applicable regulatory, privacy, and data requirements.
• Manage product delivery risks and cross-vertical dependencies, making risk-informed decisions that minimize disruption and maintain momentum.
• Ensure product decisions, process documentation, and platform configurations align with enterprise standards and governance protocols.

• Bachelor’s Degree required, and 10 + years of relevant experience across field leadership, marketing, and analytics.
• Prior 3-5 years’ experience in field or functional leadership and/or business management or consulting.
• Experience with AI-enabled CRM capabilities, data analytics, and digital customer engagement is highly desirable
• Deep familiarity with CRM platforms, particularly Salesforce and/or Veeva, and the broader commercial technology ecosystem
• Previous experience leading broad organizational change initiatives, navigating new ways of working, building positive, accountable, and highly engaged team culture.
• Knowledge and deep understanding of overall business operations in pharma/biotech and healthcare industry.
• Strong understanding of industry legal, analytical and compliance landscape and ability to apply to diverse situations to keenly evaluate risk and develop appropriate risk mitigation strategies.
• Demonstrated leadership ability to develop and drive an organizational strategy in a very complex matrix internal and external environment.
• Ability to lead without authority, driving through execution across multiple functionally diverse stakeholders. Sophisticated skills for coaching, training, and/or mentoring peers or others as assigned; helping such others to better meet or exceed their goals and achieve their full potential in role.

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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