Creative Strategist, NA team

In this role, you will apply AI-driven approaches to transform how we develop marketing strategies? As a Creative Strategist, you'll have the opportunity to harness the power of AI to transform the way we approach marketing. From tapping into insights through Large Language Models (LLMs) to ideating with tools like Meta AI, and producing content that resonates with our audience, AI is transforming marketing workflows. We're not just building campaigns, we're building systems of ideas that optimize ad delivery and maximize content discovery for our advertisers. This means we make the most out of our complex platform ecosystem and deliver results that truly drive business growth. As a member of our Creative Strategy North America team, you'll be part of a group of creatives who develop AI-driven marketing strategies for large-scale advertisers and leverage AI to push the boundaries of what's possible in marketing. You'll have the opportunity to work on high-profile campaigns for some of the world's most exciting brands, and to develop innovative strategies that drive performance, build brand awareness, and ultimately, drive business results. If you're excited about the intersection of creativity and technology, and want to be part of a team that's shaping how marketing leverages AI, we encourage you to apply. In this role, you will help develop AI-driven creative strategies that deliver measurable business results.

Responsibilities

• Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta
• Build cross-functional relationships and influence with client teams across sales, creative, and agency - that positions Meta for success with large scale companies
• Build creative solutions that inspire, influence and drive client action
• Operationalize creative data, metrics and insights driven approach that identifies the right creative challenges and blockers, tracks progress, and delivers long term sustainable progress
• Coordinate and align multiple internal cross-functional partnerships that navigate different goals and enable collaborative success
• Stay current on emerging Meta products and ad formats, and apply them to client strategies in a timely manner
• Identify client’s creative challenges and developing, deploying and scaling effective ideas and solutions

Minimum Qualifications

• 10+ years of creative experience in brand and performance marketing/advertising: gained from working at creative teams, or non-traditional content creators
• Experience identifying, scoping, and implementing business-centered solutions, including experience with short-form video and creator marketing across multiple industry categories
• Experience in creative ideas for paid social media: portfolio of social media campaigns required
• Experience project managing complex projects and influencing stakeholders for clients and agencies, including production for digital and content
• Knowledge of AI solutions and tools for marketing and advertising
• Hands-on experience building persuasive presentations, mockups and videos Data fluency – experience working directly with data dashboards to extract insights
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience in marketing and business
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience with ad performance measurement methodologies such as attribution modeling, brand lift studies, or conversion optimization