US Brand Lead (Sr. Director) Marketing, Respiratory

US Brand Lead (Sr. Director) Marketing, Respiratory

Location: Durham, NC or Philadelphia, PA

As the US Brand Lead for Respiratory, you will report to the SVP / Business Unit Head for Anti-infective & Respiratory (AIR) and serve as the commercial leader for two brands.

You will oversee GSK’s flagship Respiratory brand, which is a significant contributor to US growth, and play a key role in ensuring launch readiness for a pipeline asset that addresses the unmet needs of patients with Refractory Chronic Cough.

This is a highly visible and strategically important role for GSK so we are looking for an inspiring commercial leader and highly experienced marketer / brand leader who can seamlessly interact with US LOC senior leaders (Business Unit Head and VPs) as well as Global Counterparts and lead a broad matrix team.

Overall, this individual will be accountable to develop, implement and measure impact for the US brand strategy, serve as a second-line leader to a team of US marketers, drive performance and ensure launch readiness for pipeline assets.

This leader will interact with counterparts on the medical teams, brand leads across the enterprise, Sales, Market Access, Finance, Customer Insights and Analytics, Operations, Legal, Compliance, Regulatory, Communications and others. This leader will chair the Integrated Brand Commercialization Team (IBCT), sit on US Marketing Leadership Team (MLT) and be part of the US AIR Business Unit Leadership Team.

The specific accountabilities of this role include the following:

• Partnering with global commercial teams
• Overseeing creation and implementation of the strategic and operating plans
• Managing product lifecycle
• Managing short- and long-range forecasts
• P&L ownership
• Ensuring reliable supply
• Setting direction and ensuring strategic alignment across functional stakeholder groups
• Defining metrics & assessing brand performance
• Achieving annual brand and sales targets
• Leading/developing a high performing team of marketing directors / managers / associates
• Maintaining detailed understanding of disease and competitive marketplace
• Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix 
• Fostering an environment of innovation, inclusion, challenge, trust, and development

Why You?

Basic Qualifications:

• Bachelor’s degree
• 10 years’ commercial experience including sales or marketing (min. 6 in marketing)
• Experience in US healthcare brand marketing
• Experience in direct people management
• P&L experience

Preferred Qualifications:

• 8+ years Marketing
• Second Line Leadership
• Financial acumen
• Respiratory experience
• Experience in US Specialty medicines – understanding of Specialty distribution, pharmacies & patient services
• Broad commercial experience, including:
• Brand lifecycle management
• Senior leader engagement
• Matrix team leadership
• Category / disease and product strategy development
• Customer insight, messaging, campaign, creative development
• Agency management
• Budget management; P&L ownership
• Demonstrates an understanding of US channel, pricing, and market access strategies
• Drives market and brand opportunity analysis and develops actionable brand insights
• Recognizes trade-offs and adjusts as needed; prioritizes short / long-term needs

#LI-GSK

Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - usrecruitment.adjustments@gsk.com

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/