Principal Product Management - Tech, Amazon Kids

The Amazon Kids+ team builds innovative products and services for children ages 3-12 and their caregivers. Kids+ is available across Amazon Fire Tablets, Fire TV, Echo devices, and Kindles and is an integral component to Kids Edition Devices (Tablet, Echo, and Kindle) which are built from the ground up just for children. As the Principal Product Management for Amazon Kids Subscriptions, you will be responsible for making Kids+ a great experience for customers regardless of whether they use one device or many.

As the Principal Product Manager – Technical on the Amazon Kids team within Amazon's Devices & Services organization, you'll help build innovative, AI-powered services for parents and families across three strategic pillars: Parental Controls, Personalization, and Parent's Assistant. You're an AI-native builder with strong GenAI product expertise — both in how you build (process, architecture, technical decision-making) and what you build (customer-facing, AI-powered products).

Key job responsibilities
As the Principal Product Manager – Technical, you will:

- Define the product vision and strategy for AI-powered family services spanning Parental Controls, Personalization, and Parent's Assistant.
- Build with AI — lead end-to-end development of generative AI products, from ideation and architecture through launch and iteration, including hands-on technical design, model selection, prompt engineering, and evaluation frameworks.
- Own the technical roadmap — make sound architectural and technical trade-off decisions in close partnership with engineering, applied science, and design.
- Translate customer needs into product — turn insights about parents and families into experiences that are safe, trustworthy, and delightful.
- Drive cross-functional alignment — coordinate across teams and senior stakeholders to deliver results.
- Define success metrics and experimentation frameworks to measure the impact of AI-powered features on family engagement, safety, and satisfaction.

About the team
The Family Intelligence team is building the next generation of intelligent services that help parents manage, personalize, and enhance their family's digital experience across Amazon's ecosystem. Working at the forefront of applied generative AI, we tackle some of the most meaningful and technically challenging problems in family technology — in a creative, fast-paced, entrepreneurial environment at the center of Amazon innovation. As part of the Amazon Kids team, winner of the prestigious KAPi award for best hardware and service, we continue to push boundaries in creating revolutionary experiences for parents and kids. - 7+ years of product or program management, product marketing, business development or technology experience
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience managing complex projects and/or programs within a matrix environment
- 3+ years of hands-on experience building and shipping AI/ML-powered products, with a strong emphasis on generative AI (e.g., LLMs, foundation models, conversational AI, content generation)
- Demonstrated ability to write technical specifications, define system architecture, and engage deeply with engineering teams on implementation details
- Experience with personalization systems, recommendation engines, or adaptive user experiences
- Experience managing end-to-end product lifecycles for customer-facing products at scale - Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
- Bachelor's degree in Computer Science, Engineering, a related field, or equivalent experience
- Experience building products in the family, kids, or trust & safety space
- Deep familiarity with responsible AI practices, content moderation, and child safety considerations
- Proven ability to translate complex AI/ML capabilities into intuitive, customer-friendly product experiences
- Familiarity with Amazon's product development processes and tools

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually