Group Product Manager, Flow Growth and Monetization Lead, Google Labs

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

Flow has rapidly grown to tens of millions of users, has grown into a product line including Flow and Flow Music, and is continuing to scale as a business. We're seeking a Product Manager for Flow Growth and Monetization to lead the cross-functional product pod responsible for user acquisition efficiency, first-mile activation, ongoing habituation, and user progress from free tier to paid.

In this role, you will be operating at the intersection of core Product, Engineering, Data Science, Marketing and platform partners (such as Google One), you will define and execute the product-led growth roadmap. You will turn top-of-funnel traffic into creators and paid subscribers, optimize the user journey while navigating AI unit economics, compute availability, and consumption credit economies.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $240000 - $333000 (USD) + 25% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Partner with Marketing/Engineering teams to optimize landing surfaces for search/generative AI, maximizing top-of-funnel traffic, and integrate native creator workflow distribution.
• Optimize first-run onboarding to reduce drop-off, guiding new users to their "aha!" moment and building engagement loops for long-term keeping.
  
• Build product-led viral loops (sharing, remixing, galleries) and collaborate with the Marketing team on contextual in-app, push, and email re-engagement flows.
  
• Partner with G1 to execute consumer/prosumer pricing strategies, optimizing checkout flows, tier packaging, credit packs, and free-to-paid conversion loops.
  
• Lead the growth pod in maintaining an excellent hypothesis-driven experimentation backlog, balancing quick tactical optimizations with high-impact architectural bets.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 10 years of experience in product management or related technical role.
  
• 5 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc.).
  
• Experience integrating generative AI tools or LLM interfaces into workflows.
• Experience partnering with Engineering, Data Science, and Design teams to execute and measure growth experiments.

Preferred qualifications:

• 10 years of experience in product management, strategy, or marketing, leading consumer growth, and engagement.
  
• Experience with SQL for analyzing complex datasets, and with generative AI, multimodal media pipelines, and GPU/TPU compute constraints.
  
• Experience designing, launching, or optimizing subscription tiers, freemium-to-premium pricing models, and consumption-based credit systems.
• Experience executing cross-platform strategies and presenting roadmaps, resource allocations, and business reviews to senior executives.
• Understanding of the creator economy, viral distribution loops, and trust/safety/copyright policies for user-generated content.