Demand Generation Director - 11940

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The Demand Generation Director is accountable for the integrated demand strategy and its execution across the Americas. The position owns the regional demand process end to end, including demand planning, sales play and outreach cadence design, pipeline health, and lead-to-deal conversion, and sets the foundation for how demand is generated and progressed in the Americas.

The position is the primary point of coordination between Sales, Marketing, Alliances, Advisory Services and Revenue Operations for demand matters in the Americas. It chairs the regional Demand Board, holds the integrated demand plan, and is accountable for the pipeline health and conversion outcomes that result. This is an individual contributor position that operates through influence across the demand ecosystem rather than through direct authority.

 

Demand strategy and planning

Leads the regional demand process, including planning, coordination and analysis, and is accountable for the integrated demand plan for the Americas.

Develops integrated demand strategies that align marketing, sales and partner activity to regional pipeline and revenue objectives.

Sets the demand planning calendar and the inputs required from each contributing function, and holds those functions to the agreed plan.

Determines where demand investment is directed by segment, solution and route to market, and recommends reallocation where performance requires it.

Pipeline coverage and quality against regional targets, by segment and solution.

Lead-to-opportunity and opportunity-to-close conversion rates against baselines.

Contribution of demand activity to qualified pipeline and closed revenue in the Americas.

Delivery of the demand plan against committed scope and calendar.

Adoption and performance of released sales plays and outreach cadences.

Demand Board and planning cadence operating as designed, with documented commitments and follow-through.

Accuracy and timeliness of demand reporting and insight to leadership.

Bachelor's degree in an analytical discipline such as Finance, Business, Computer Science or Engineering, or equivalent practical experience.

Ten or more years of experience in business-to-business demand generation, demand management or a closely related go-to-market function.

Demonstrated track record of developing and implementing successful demand management strategies at scale.

Strong analytical capability, including the ability to interpret complex data sets and make data-driven decisions.

Demonstrated experience designing sales plays and outreach cadences, and measuring their performance.

Demonstrated ability to collaborate effectively with cross-functional teams and to build durable internal relationships, including with senior stakeholders, without direct authority.

Strong financial and business acumen, and demonstrated problem-solving capability, including the ability to translate process into value-adding business activity.

Demonstrated ability to manage multiple priorities and operate effectively in a fast-paced, changing environment.

Demonstrated leadership capability, including the ability to set direction, and to inspire and motivate teams the position does not manage.

Demonstrated commitment to challenging, improving and innovating at both a personal and an organizational level.

Experience in large technology companies, in a multi-segment, multi-region organization with an established partner channel.

Working knowledge of the platforms that support demand motions, including CRM, sales engagement and cadence management, prospecting and contact data, and intent or account-based marketing platforms.

Experience integrating partner and advisory motions into demand planning and execution.

Prior experience in a quota-carrying, sales management or field-facing role.

• Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together .
• Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month .
• Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about .
• Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents .
• Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel .
• Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles .

 

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. 

 

Please be advised that inquiries or resumes from recruiters will not be accepted.

 

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