Starlink Lifecycle Marketing Manager (Global)

STARLINK LIFECYCLE MARKETING MANAGER (GLOBAL)

Starlink is hiring a Lifecycle Marketing Manager, known internally as Communications Manager, to own multi-region consumer communications across Europe, Asia, Oceania, and Africa. This role is the single owner of Starlink communications for those regions across the awareness, consideration, and conversion funnel — including leads email, starlink.com, landing pages, messaging, and related channels. The manager runs Europe, Asia, Oceania, and Africa as a country General Manager for comms: generating demand, removing conversion barriers, and turning consumer insights into live campaigns, pages, and in-market assets. The manager owns lead email, starlink.com, landing pages, ad messaging, and related channels for the multi-region remit. 

RESPONSIBILITIES:

• Own the monthly multi-region communications plan and a dated recap covering leads email, website, ads, customer comms, and retail
• Convert consumer insights (focus groups, interviews, brand tracking, user testing) into actionable initiatives, copy, pages, ads, emails, and experiments for European, Asian, Oceanian, and African markets
• Build and maintain nurture and abandoned-cart email series; ship market campaigns tied to seasonality, reliability, ISP comparison, pricing, Roam/Mini, travel, and emergency backup
• Track email-attributed orders, volume, and conversion vs. other markets; use results to reallocate effort and retire underperforming work
• Ship country-dynamic starlink.com pages for Europe, Asia, Oceania, and Africa: stories, comparison, reliability, city/place, installation, and use cases
• Develop in-market ad messaging that resolves to those pages; test claims insights support and retire claims that reduce trust

BASIC QUALIFICATIONS:

• Bachelor’s degree in marketing, business, communications, journalism, economics or a related field
• 5+ years of experience in brand, product, or performance communications, with ownership of a market or region — not campaign execution alone

PREFERRED SKILLS AND EXPERIENCE:

• Direct experience running communications across email, web/landing pages, and paid or owned advertising in the same funnel
• Proven ability to turn research (focus groups, interviews, brand tracking, user testing) into shipped copy, pages, ads, and experiments
• Experience building and iterating email programs (nurture, abandoned cart, lifecycle) with attributed order, volume, and conversion reporting
• Fluency in one or more additional languages relevant to Europe, Asia, Oceania, or Africa
• Experience in connectivity, ISP, telecom, consumer hardware, or other considered purchases where trust, reliability, and comparison drive conversion
• Prior work in or for Europe, Asia, Oceania, or Africa, including multi-country and multi-region localization
• Experience prioritizing across a large, multi-region portfolio
• Familiarity with retail or in-market partner communications in addition to digital channels 

ADDITIONAL REQUIREMENTS:

• Available to work extended hours and/or weekends as needed 
• Willingness to travel as needed