Sr. Technical Program Manager, Planning, Amazon Ads Demand Tech

Amazon Ads is reinventing how advertisers plan media through AI-powered conversational experiences. Improve media planning with AI at Amazon Ads. As a Senior Technical Program Manager, you’ll lead the development and delivery of planning capabilities within Ads Agent—an AI-powered conversational platform that helps media planners build and optimize strategies through natural dialogue, shortening complex workflows. You’ll own the end-to-end lifecycle of media planning skills across 23+ global marketplaces, ensuring accuracy and integration with Amazon’s planning-to-activation ecosystem.

Key job responsibilities
- Own end-to-end project delivery for media planning skills including Reach Estimation, Audience Discovery, Budget Allocation, and Plan Creation, ensuring each new capability is developed and launched as a skill
- Drive skill development lifecycle from initial beta phases through general availability, managing success criteria and readiness at each stage
- Improve response quality and accuracy by establishing evaluation frameworks, analyzing conversation logs, and collaborating with teams to reduce error rates through continuous model refinement
- Define and monitor skill-level success metrics such as task completion rates, response accuracy, and user engagement to track performance and guide optimization efforts
- Coordinate cross-functional efforts including user acceptance testing, beta account onboarding, and go-to-market readiness across all stakeholders and teams

A day in the life
Your focus centers on advancing media planning capabilities within Ads Agent. You'll collaborate with engineering and machine learning teams to refine skills like Reach Estimation, Audience Discovery, and Budget Allocation, ensuring responses are accurate and trustworthy. You'll analyze conversation logs to identify improvement opportunities and drive model enhancements, balancing technical complexity with real-world advertiser needs.

You'll coordinate cross-functional initiatives to connect planning skills with campaign activation, ensuring seamless workflows across teams. You'll define skill-level metrics such as task completion rates and response accuracy, then manage beta cycles by onboarding strategic advertisers for testing. Throughout your week, you'll partner with leaders to align roadmaps, secure resources, and communicate Ads Agent's value across global markets.

About the team
We’re a cross-functional team combining AI innovation with advertising expertise. Our goal is to make media planning more efficient and accessible for advertisers worldwide. We work closely with engineers, data scientists, and product teams to build tools that support media planners. The team values collaboration, practical problem-solving, and delivering results that advertisers can trust. - 5+ years of technical product or program management experience
- 3+ years of software development experience
- 5+ years of technical program management working directly with software engineering teams experience
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience building and evaluating system-level technical design
- Experience developing and executing/delivering product and technical roadmaps - 8+ years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience
- Experience defining KPI's/SLA's used to drive multi-million dollar businesses and reporting to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 163,600.00 - 221,300.00 USD annually