Principal AI Strategist

The Opportunity

Adobe’s Corporate Sales team is a mid-market field organization that drives growth in our Creativity & Productivity business unit. As AI reshapes the way sales teams operate, we’re excited to create a dedicated role to ensure we capture that opportunity – strategically, operationally, and at scale.

This role is about bridging emerging AI technologies and the everyday operations of sales and GTM efforts. You’ll audit and unify grassroots AI initiatives already underway, define operational frameworks for scaling them, and promote guidelines across the full org. This is a senior individual contributor role with outsized influence – equal parts strategist, builder, and field leader.

Strong candidates will have experience delivering AI programs in mid-size or large sales organizations. They will understand the sales process and funnel. They will have technical proficiency to evaluate and build agentic workflows. They will also possess communication skills to influence a field organization.

What You'll Do

AI Governance & Discovery

• Audit existing AI initiatives throughout the organization – including SDR outbound agents, call analytics tools, and rep-led experiments – and build a centralized inventory of what’s in flight

• Evaluate initiatives for performance, scalability, and strategic fit; identify gaps between tech-forward reps and the broader organization

• Define governance protocols covering data usage, model risk, vendor selection, and responsible AI; partner with Legal, Security, and IT on compliance

• Contribute to strategic AI portfolio decisions: intake, prioritization, build-versus-buy evaluation, and deprecation for internal and third-party tools

Technical Architecture & Workflow Design

• Define the operational blueprint for where we code, configure, and deploy agentic workflows across the sales motion

• Act as the strategic layer between field operations and internal engineering groups — translating business needs into scalable, production-ready AI solutions

• Define and evolve the AI tool and architecture landscape, including how solutions surface in seller workflows and how data and agentic layers interact

• Partner with GTM, sales ops and internal technical teams to move from strategy to execution without losing fidelity

Field Evangelism & Enablement

• Partner with the Global Sales Enablement (GSE) organization to deliver AI enablement for the field team - delivering training, showcasing proven workflows, and building the org’s baseline AI proficiency

• Build and run an AI Ambassador Program to create grassroots momentum, accelerate adoption, and surface field-led insights back into the core program

• Develop role-based AI learning journeys in partnership with GSE; drive execution of the proficiency program across teams and deal bands

• Define and implement a change management and communications strategy that spans top-down alignment and bottom-up adoption

Value Realization & Measurement

• Map AI deployments directly to core business metrics: pipeline growth, win rates, net revenue retention, and rep efficiency; maintain alignment with Adobe-wide AI initiatives and external partner roadmaps

• Partner with ops to build the measurement infrastructure to track AI adoption velocity, workflow impact, and reduction in administrative burden across the org

• Monitor the external AI landscape — competitive deployments, emerging vendor capabilities, agentic framework developments — and provide forward-looking perspective to sales leadership

What you need to succeed

• 10+ years in mid-market or enterprise sales strategy, GTM operations, management consulting, or AI/digital transformation at a leading SaaS or AI-native firm

• Demonstrated track record delivering AI or digital transformation programs with measurable behavior change in large, distributed sales organizations

• Hands-on AI proficiency: working knowledge of LLMs, RAG pipelines, and agentic frameworks; comfortable evaluating and pressure-testing technical solutions

• Proven ability to partner with technical collaborators across IT, data engineering, and full-stack development to translate business strategy into working solutions

• Outstanding executive communication — written and verbal — with the ability to move a large field organization and engage VP/C-suite collaborators

• Bachelor’s degree required; MBA or equivalent experience strongly preferred.

• Willingness to travel ~20% of time

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $173,600 -- $311,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 



In California, the pay range for this position is $215,100 - $311,400
In New York, the pay range for this position is $215,100 - $311,400


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.