Social Manager, Meta VR

Reality Labs Social is the in-house social team behind Meta's VR portfolio — Quest, Horizon, and what's next. We set the voice, build franchises, and turn product moments into culture. We're hiring a Social Manager, Meta VR to support social strategy and execution across the Meta VR product portfolio — from always-on programming to tentpole launches. Sitting at the intersection of creative strategy and content execution, you'll help shape platform strategies, brief creative partners, publish daily, and prove what works. You love consumer tech, live in the comments, and know how to make a brand unmistakable in feed. This role supports the Meta VR Social Lead across strategic development, campaign planning, content execution, and project management. Some travel may be required for launches, shoots, and events.

Responsibilities

• Support the development of premium, platform-specific social strategies and franchises for the Meta VR product portfolio, helping carry content from ideation to publishing across long-form and short-form
• Drive ongoing creative ideation and execution of content series programming, helping streamline and scale templatable premium content programs across platforms
• Support Meta VR Social Lead with development and execution of product-specific social strategy, including launch and campaign planning
• Partner with the Social Creative team to develop innovative, thumb-stopping video and text-based content that adheres to strategy, prioritizes organic social best practices, and drives brand engagement
• Align with Social Producers to support seamless workflows across briefing, production, approvals, and publishing
• Track key KPIs across channels and surface platform-specific insights to improve performance MoM; contribute to test-and-learn agendas
• Keep abreast of emerging trends, formats, and hooks to develop retention-driven content across Meta VR social channels
• Collaborate with cross-functional teams (Product Marketing, Integrated Marketing, Performance Marketing, Brand Strategy, Comms) to support plan development and ensure alignment
• Support playbooks and reactive programming in partnership with the Community Manager to drive brand love and propel UGC
• Support agency partners and other external creative collaborators, including day-to-day coordination and feedback
• Operate globally: coordinate relevant initiatives with regional marketing counterparts
• Anticipate blockers, stay on top of deadlines, and keep workstreams moving across many stakeholders and processes

Minimum Qualifications

• 8+ years of experience in organic social marketing, preferably building successful social media strategies and programs across multiple verticals or brands in consumer product categories such as consumer tech, sports, entertainment, or culture
• Proven experience growing audiences on TikTok, Instagram (Reels), YouTube (long-form and Shorts)
• Experience supporting product or campaign launches on social, from planning through publishing and recap
• Deep fluency in organic social, creator, and content trends, formats, and platform best practices
• Strong communication skills with the ability to influence strategic decisions and give crisp creative feedback
• Detail-oriented, able to maintain accuracy under pressure across many workstreams, projects, stakeholders, and processes
• Demonstrated short-form copywriting and editorial judgment; basic content editing capabilities a plus Experience with creator partnerships and UGC programs that drive brand love
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience in innovative consumer product categories such as AR/VR technologies, gaming, entertainment, or culture brands
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Bachelor's degree or equivalent marketing experience
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies