Creative Director, A/V — Apple TV Sports Marketing

Apple is seeking a Creative Director to lead A/V Creative Advertising for Apple TV Sports campaigns, spanning live sports programming, sports films, & series across our Apple TV streaming service. This role calls for a strong storyteller who understands what drives engagement around live sports and sports storytelling specifically, not just entertainment marketing broadly.
The ideal candidate can develop a bold creative vision for a campaign, sell that vision cross-functionally, and execute it in a way that elevates the larger campaign. They are a thought leader who seeks out innovative approaches, stays ahead of emerging trends, and brings a creative sensibility that flexes across sports and entertainment content genres. They build strong internal and external relationships to drive alignment and produce groundbreaking campaigns.

Develop creatively innovative concepts and approaches that shape A/V marketing materials
Partner with Design, Strategy, Social, Operations, and other cross-functional marketing leads to build breakthrough campaigns
Direct external agency partners and in-house editorial teams to execute high-quality A/V output
Lead and mentor junior creatives, writers, and producers to develop strong creative approaches
Create, delegate, and manage against schedules and budgets
Present and articulate creative plans to Apple TV leadership, cross-functional partners, and external partners

10+ years of creative experience leading Sports and/or scripted title campaigns, with a track record in sports marketing preferred
Fluent across TV Streaming, Broadcast, Digital, and Social advertising formats and methodologies
Deep understanding of the sports landscape and what makes sports storytelling resonate with fans

Proven ability to build and direct high-quality A/V creative that meets Apple's standards
Collaborative, team-oriented approach with experience operating in a fast-paced, cross-functional organization
Experience managing a high volume of creative and campaign types in parallel

Apple TV's Marketing team crafts world-class campaigns that connect audiences with
high-quality stories, building brand awareness and loyalty. We drive innovation and
excellence from strategic vision to creative execution, collaborating across Apple, with
agencies, studios, and talent to place Apple TV at the heart of global culture.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $177,000 and $266,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

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Apple accepts applications to this posting on an ongoing basis.