A/V Creative - Apple TV Brand Creative Marketing

Apple is seeking an A/V Creative to lead Brand and Multi-Title A/V campaigns for Apple TV. This role is distinct from a Creative focused on title-specific marketing for individual Original Content releases — instead, you'll shape and elevate the Apple TV brand itself, crafting a unique voice that ties our entire slate of programming into one cohesive, premium service identity.
This is a creative role that focuses on service-level messaging. The ideal candidate has deep experience in entertainment brand marketing: understanding how to build brand equity, audience loyalty, and a distinct point of view for our streaming service overall, rather than promoting individual shows or films in isolation.

Conceptualize and produce A/V marketing assets that position Apple TV as a premium entertainment destination - brand storytelling that spans the full service
Build creative that flexes across genres while reinforcing a consistent, recognizable brand narrative
Direct external agency partners and in-house editorial teams to execute high quality A/V creative that meets Apple's exacting standards, in a fast-paced environment
Create, delegate, and manage against schedules and budgets.
Distribute brand assets across paid and owned media channels globally

At least 7 years experience with brand creative campaign development, preferably in Entertainment (Series/Film)
Proven experience leading brand-defining campaigns
A sharp creative sensibility that translates diverse content into one coherent brand voice
A pulse on emerging trends across digital, experiential, and product brand marketing

Strong collaborative instincts and the ability to manage relationships across a large, cross-functional organization
Proven ability to build and direct high-quality A/V creative that meets Apple's standards
Collaborative, team-oriented approach with experience operating in a fast-paced, cross-functional organization
Experience managing a high volume of creative and campaign types in parallel

Apple TV's Marketing team crafts world-class campaigns that connect audiences with
high-quality stories, building brand awareness and loyalty. We drive innovation and
excellence from strategic vision to creative execution, collaborating across Apple, with
agencies, studios, and talent to place Apple TV at the heart of global culture.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $142,600 and $215,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

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Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.